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StackAdapt

Features

Bidder Code stackadapt Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support will-bid-on-any
TCF-EU Support yes IAB GVL ID 238
GPP Support tcfeu, tcfca, usnat, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support no
Safeframes OK check with bidder Supports Deals yes
Floors Module Support yes First Party Data Support yes
User IDs none ORTB Blocking Support yes
Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
publisherId required StackAdapt provided id '4cd53a92ra91' string
placementId optional StackAdapt provided id 'e95365f397a7' string
banner optional banner supporting expdir {expdir: [1, 3]} object
bidfloor optional bid floor price 1.01 float

The following banner parameters are supported:

Name Scope Description Example Type
expdir optional Directions the banner may expand. [1, 3] Array[integer]

mediaTypes.banner Parameters

The StackAdapt bid adapter requires sizes to be defined in valid format. See mediaTypes.banner for defining mediaTypes parameters.

Below are banner ad unit examples with required and optional parameters:

    var adUnits = [
            // Banner adUnit - required parameters
            {
                code: 'div-test-ad-1',
                mediaTypes: {
                    banner: {
                        sizes: [[300, 250]]
                    }
                },
                bids: [{
                    bidder: 'stackadapt',
                    params: {
                        publisherId: '4cd53a92ra91',
                    }
                }]
            },
            // Banner adUnit - including optional parameters
            {
                code: 'div-test-ad-2',
                mediaTypes: {
                    banner: {
                        sizes: [[300, 250]],
                        pos: 1
                    }
                },
                bids: [{
                    bidder: 'stackadapt',
                    params: {
                        publisherId: '4cd53a92ra91',
                        placementId: 'e95365f397a7',
                        bidfloor: 1.01,
                        banner: {
                            expdir: [1, 3]
                        }
                    }
                }]
            }
        ];

Video

mediaTypes.video Parameters

The StackAdapt bid adapter requires mimes, protocols, maxduration, api, and plcmt to be defined in valid format. See mediaTypes.video for defining mediaTypes parameters.

Below are video ad unit examples with required and optional parameters:

    var adUnits = [
            // Video adUnit - required parameters
            {
                code: 'div-test-ad-3',
                mediaTypes: {
                    video: {
                        mimes: ['video/mp4'],
                        protocols: [2, 3, 5, 6],
                        maxduration: 60,
                        api: [1, 2],
                        plcmt: 1
                    }
                },
                bids: [{
                    bidder: 'stackadapt',
                    params: {
                        publisherId: '4cd53a92ra91',
                    }
                }]
            },
            // Video adUnit - including optional parameters
            {
                code: 'div-test-ad-4',
                mediaTypes: {
                    video: {
                        playerSize: [640, 360],
                        mimes: ['video/mp4'],
                        protocols: [2, 3, 5, 6],
                        minduration: 1,
                        maxduration: 60,
                        api: [1, 2],
                        playback_method: [1],
                        plcmt: 1,
                        startdelay: 1,
                        pos: 1,
                        minbitrate: 300,
                        maxbitrate: 1500,
                        skip: 1,
                        skipmin: 5,
                        skipafter: 15
                    }
                },
                bids: [{
                    bidder: 'stackadapt',
                    params: {
                        publisherId: '4cd53a92ra91',
                        placementId: 'e95365f397a7',
                        bidfloor: 1.01,
                    }
                }]
            }
        ];

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_stackadapt hb_bidder_stackadapt hb_adid_stackadapt
hb_size_stackadapt hb_source_stackadapt hb_format_stackadapt
hb_cache_host_stacka hb_cache_id_stackada hb_uuid_stackadapt
hb_cache_path_stacka hb_deal_stackadapt

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