Bidder Code sara Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_sara hb_bidder_sara hb_adid_sara
hb_size_sara hb_source_sara hb_format_sara
hb_cache_host_sara hb_cache_id_sara hb_uuid_sara

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
uid required Represents the SARA bidder system Ad Slot ID associated with the respective div id from the site page. 5 integer
priceType optional Can take the values gross or net, default value is net. Net represents the header bid price with the header bidder margin already extracted. Gross price does contain the SARA bidder margin within. 'gross' string