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Bidder Code dspx Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 602
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs uid2, netId, id5Id, sharedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder


The DSPx bidder adapter requires setup and approval from the DSPx team. Please reach out to for more information and start using it.

Bid Params

Name Scope Description Example Type
placement required Placement ID from dspx. '101' string
pfilter optional Custom filter parameters. {"customxy": 1000000} object
bcat optional List of Blocked Categories (IAB) - comma separated. 'IAB2,IAB4' string

Notice: The creative type can be checked by the type property of bidResponse object. E.g.:

bidsBackHandler: function(bids) {
    var contentType = bids[0].type

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_dspx hb_bidder_dspx hb_adid_dspx
hb_size_dspx hb_source_dspx hb_format_dspx
hb_cache_host_dspx hb_cache_id_dspx hb_uuid_dspx
hb_cache_path_dspx hb_deal_dspx

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