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Zeta Global


Bidder Code zeta_global Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 469
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals no
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder


All references to the OpenRTB spec refer to OpenRtb v2.5 (

To use this bidder you will need a valid definerId. For further information, please contact

Bid Params

Name Scope Description Example Type
definerId required The Definer ID provided by Zeta Global "12345" string
user required The object containing user data (See OpenRTB spec) user: {} object
user.buyeruid required Zeta’s user id "12345" string
device required The object containing device data (See OpenRTB spec) device: {} object
site optional The object containing site data (See OpenRTB spec) site: {} object
app optional The object containing app data (See OpenRTB spec) app: {} object
test optional Flag which will induce a sample bid response when true; only set to true for testing purposes (1 = true, 0 = false) 1 integer
at optional Auction type, where 1 = First Price, 2 = Second Price Plus 1 integer
tmax optional Maximum time in milliseconds the exchange allows for bids to be received including Internet latency to avoid timeout 200 integer
wseat optional White list of buyer seats (e.g., advertisers, agencies) allowed to bid on this impression wseat: ["123"] string array
bseat optional Block list of buyer seats (e.g., advertisers, agencies) restricted from bidding on this impression bseat: ["123"] string array
allimps optional Flag to indicate that the impressions offered represent all the impressions available in context (1 = true, 0 = false) 1 integer
wlang optional White list of languages for creatives wlang: ["ENG"] string array
bcat optional Blocked advertiser categories using the IAB content categories bcat: ["123"] string array
badv optional Block list of advertisers by their domains badv: [""] string array
bapp optional Block list of applications by their platform-specific exchange independent application identifiers badv: ["com.blocked"] string array
source optional A Source object that provides data about the inventory source and which entity makes the final decision (See OpenRTB spec) source: {} object
ext optional An extension object that allows for custom fields and objects to be sent (See OpenRTB spec) ext: {} object

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_zeta_global hb_bidder_zeta_globa hb_adid_zeta_global
hb_size_zeta_global hb_source_zeta_globa hb_format_zeta_globa
hb_cache_host_zeta_g hb_cache_id_zeta_glo hb_uuid_zeta_global
hb_cache_path_zeta_g hb_deal_zeta_global

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