Bidder Code mediaforce Member no
Media Types display, native GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mediaforce hb_bidder_mediaforce hb_adid_mediaforce
hb_size_mediaforce hb_source_mediaforce hb_format_mediaforce
hb_cache_host_mediaf hb_cache_id_mediafor hb_uuid_mediaforce

"Deal ID" Ad Server Key


Bid params

Name Scope Description Example Type
bidfloor optional The floor price, or minimum amount, a publisher will accept for an impression, given in CPM in USD. 1.00 Float
placement_id required Identifier for specific ad placement placement123 String
publisher_id required The publisher ID assigned to the publisher by MediaForce pub_348 String