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Bidder Code rtbanalytica Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 14 (adkernel)
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
User IDs all ORTB Blocking Support yes
Privacy Sandbox check with bidder


The RtbAnalytica bidding adapter requires setup and approval before implementation. Please reach out to for more details.

Bid Params

Name Scope Description Example Type
host required RtbAnalytica RTB host '' string
zoneId required Zone Id 30164 integer

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_rtbanalytica hb_bidder_rtbanalyti hb_adid_rtbanalytica
hb_size_rtbanalytica hb_source_rtbanalyti hb_format_rtbanalyti
hb_cache_host_rtbana hb_cache_id_rtbanaly hb_uuid_rtbanalytica
hb_cache_path_rtbana hb_deal_rtbanalytica

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