Blue Billywig
Features
| Bidder Code | bluebillywig | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display, video | Multi Format Support | check with bidder |
| TCF-EU Support | yes | IAB GVL ID | 684 |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | check with bidder | First Party Data Support | check with bidder |
| User IDs | britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId | ORTB Blocking Support | check with bidder |
| Privacy Sandbox | check with bidder |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
publicationName |
required | The name of your Blue Billywig publication | "bbprebid" |
string |
accountId |
required | Your publication ID at Blue Billywig | 642 |
integer |
rendererCode |
required | The name of the renderer to use in your Blue Billywig publication | "renderer" |
string |
connections |
required | Back-ends to connect with. For every value in this a param matching the back-end should exist too. | ["bluebillywig"] |
array |
video |
optional | Any OpenRTB 2.5 video params to additionally send along to the SSPs. | {"maxduration": 30} |
object |
rendererSettings |
optional | Any playout property for the renderer you wish to override. | {"autoPlay": "false", "interactivity_inView":"Play"} |
object |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_bluebillywig |
hb_bidder_bluebillyw |
hb_adid_bluebillywig |
hb_size_bluebillywig |
hb_source_bluebillyw |
hb_format_bluebillyw |
hb_cache_host_bluebi |
hb_cache_id_bluebill |
hb_uuid_bluebillywig |
hb_cache_path_bluebi |
hb_deal_bluebillywig |