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Blue Billywig


Bidder Code bluebillywig Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 684
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
publicationName required The name of your Blue Billywig publication "bbprebid" string
accountId required Your publication ID at Blue Billywig 642 integer
rendererCode required The name of the renderer to use in your Blue Billywig publication "renderer" string
connections required Back-ends to connect with. For every value in this a param matching the back-end should exist too. ["bluebillywig"] array
video optional Any OpenRTB 2.5 video params to additionally send along to the SSPs. {"maxduration": 30} object
rendererSettings optional Any playout property for the renderer you wish to override. {"autoPlay": "false", "interactivity_inView":"Play"} object

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bluebillywig hb_bidder_bluebillyw hb_adid_bluebillywig
hb_size_bluebillywig hb_source_bluebillyw hb_format_bluebillyw
hb_cache_host_bluebi hb_cache_id_bluebill hb_uuid_bluebillywig
hb_cache_path_bluebi hb_deal_bluebillywig

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