Blue Billywig


Bidder Code bluebillywig Member no
Media Types display, video GDPR Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId COPPA Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bluebillywig hb_bidder_bluebillyw hb_adid_bluebillywig
hb_size_bluebillywig hb_source_bluebillyw hb_format_bluebillyw
hb_cache_host_bluebi hb_cache_id_bluebill hb_uuid_bluebillywig

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
publicationName required The name of your Blue Billywig publication "bbprebid" string
accountId required Your publication ID at Blue Billywig 642 integer
rendererCode required The name of the renderer to use in your Blue Billywig publication "renderer" string
connections required Back-ends to connect with. For every value in this a param matching the back-end should exist too. ["bluebillywig"] array
video optional Any OpenRTB 2.5 video params to additionally send along to the SSPs. {"maxduration": 30} object