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Preciso

Features

Bidder Code preciso Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, native Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID 874
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support check with bidder
User IDs sharedId ORTB Blocking Support yes
Privacy Sandbox check with bidder

Modules

SharedID: We need you to include the SharedID module in order to bid effectively on your inventory.

Registration

The preciso Bidding adapter requires setup before beginning. Please contact us at [tech@preciso.net]

OpenRTB Parameters

The following table contains currently supported parameters we parse.

Name Scope Description Example Type
bcat optional List of blocked advertiser categories (IAB) ['IAB1-1'] string array
badv optional Blocked Advertiser Domains ['example.com'] string array
wlang optional Allow List of languages for creatives using ISO-639-1-alpha-2 ['fr', 'en'] string array

Example configuration:


pbjs.setConfig({
    ortb2: {
      bcat: ['IAB1-1'],
      badv: ['example.com'],
      wlang: ['fr', 'en']
    }
});

Bid Params

Name Scope Description Example Type
publisherId required Numeric Publisher ID
(as provided by Preciso)		 '123AB123' string
region optional,recommended 3 letter country code 'IND' string
bidFloor optional,recommended Minimum bid for this impression expressed in CPM (USD). It is used if the Floor Module is not available 0.01 float
pageType optional, recommended Kind of content present in the page 'homepage' String
bcat optional List of blocked advertiser categories (IAB) ['IAB1-1'] string array
badv optional Blocked Advertiser Domains 'example.com' string array

Notes:

  • It is best to provide the bidfloor in priceFloor module.

  • Preferred to provide the bcat and badv within the first party data (above). When both methods are provided, first party data values will be prioritized.

Example Ad Unit

 var adUnits = [{
  code: 'your-unit-container-id',
  mediaTypes: {
    banner: {
      sizes: [[300, 250], [300,600]]
    }
  },
  bids: [{
    bidder: 'preciso',
    params: {
      publisherId: 'your-publisher-id',
      region: 'IND',
      pageType: 'news',// Optional
      bidFloor: 0.25, // Optional - default is 0.0
      bcat: ['IAB1-1'], // Optional - default is []
      badv: ['example.com']  // Optional - default is []
    }
  }]
}];

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_preciso hb_bidder_preciso hb_adid_preciso
hb_size_preciso hb_source_preciso hb_format_preciso
hb_cache_host_precis hb_cache_id_preciso hb_uuid_preciso
hb_cache_path_precis hb_deal_preciso

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