Prebid SDK iOS with AppLovin MAX Integration Method

• Overview
  • Prerequisites
• How it Works
• Major Integration Steps
• Ad Operations Guidance
  • Rendering and Tracking
• Setup
• Adunit Specific Instructions
  • Banners
  • Interstitials
  • Rewarded Video
  • Native Ads
• Further Reading

Overview

Here’s how to integrate the Prebid SDK with AppLovin MAX.

Prerequisites

These are the required components:

• AppLovin Account - This account allows you to manage and serve ads within your mobile app. Within this account you’ll need to configure your inventory for serving ads within your app.
• AppLovin MAX SDK - This SDK integration is necessary to communicate with the AppLovin service.
• Prebid SDK - You will need the latest version of the Prebid Mobile SDK for either Android or iOS.
• Prebid Server - You will need a cluster of servers running Prebid Server. You can set up your own Prebid Server or work with a Prebid Server managed service. Prebid Server provides you with the following:
  • Configuration storage - rather than hardcoding all the details of your current business arrangements in the app, Prebid Server stores which bidders you’re currently working with, their inventory details, and other settings that can be changed without updating your app.
  • Server-side auction - the server will make the connections to multiple auction bidding partners so the app doesn’t have to.
  • Privacy regulation tools - the server can help your legal team meet different regulatory needs in different jurisdictions by configuring various protocols and anonyimization activities.

How it Works

Here’s how the ad bidding-auction-rendering process works in this integration scenario.

Steps 1-2 Prebid SDK makes a bid request. Prebid Server runs an auction and returns the winning bid.

Step 3 MAX SDK makes an ad request. MAX returns the waterfall with respective placements.

Step 4 For each Prebid placement, the MAX SDK sequentially instantiates one of Prebid’s adapter functions.

Step 5 The adapter function verifies the targeting keywords of the winning bid and the custom properties of the given placement. If they match the adapter will render the winning bid. Otherwise, adpater will fail with “no ad” immediately and the next placement will instantiate the same adapter but for another custom properties.

Major Integration Steps

Assuming your app is already integrated with the AppLovin MAX SDK, the technical implementation of Prebid mobile into your app will involve these major steps:

1. Initialize the Prebid SDK - create a connection to your Prebid Server.
2. Set Global Parameters - let bidders know important data about the page, privacy consent, and other settings.
3. Work with your Prebid Server team to create the adunit configIds that will be used in the app.
4. Set up ovin custom network and placements. See AdOps guidance
5. Link Prebid SDK AdUnit code to your app’s AdUnits for the adunits that your business team wants to connect to Prebid with the configIds generated in Step 3. See the adunit-specific instructions below.

Ad Operations Guidance

The Ad Operations team will need to create a Custom Network in AppLovin.

Rendering and Tracking

This information may be useful when comparing data across various reporting systems:

Notes:

1. OpenRTB burl and nurl will be utilized in a future release.

Setup

Prebid SDK is integrated into AppLovin MAX setup thru custom adapters. To integrate Prebid adapters into your app add the following line to your Podfile:

pod 'PrebidMobileMAXAdapters'

Adunit Specific Instructions

Banners

Integration example:

// 1. Create MAAdView
adBannerView = MAAdView(adUnitIdentifier: maxAdUnitId)
adBannerView?.delegate = self
        
// 2. Create MAXMediationBannerUtils
mediationDelegate = MAXMediationBannerUtils(adView: adBannerView!)
    
// 3. Create MediationBannerAdUnit
adUnit = MediationBannerAdUnit(configID: prebidConfigId,
                                       size: adUnitSize,
                                       mediationDelegate: mediationDelegate!)
    
// 4. Make a bid request
adUnit?.fetchDemand { [weak self] result in

    // 5. Make an ad request to MAX
    self?.adBannerView.loadAd()
}

Step 1: Create MAAdView

This step is the same as for the original MAX integration. You don’t have to make any modifications here.

Step 2: Create MAXMediationBannerUtils

The MAXMediationBannerUtils is a helper class, which performs certain utilty work for the MediationBannerAdUnit, like passing the targeting keywords to the adapters and checking the visibility of the ad view.

Step 3: Create MediationBannerAdUnit

The MediationBannerAdUnit is a part of the Prebid Mediation API. This class is responsible for making bid request and providing the winning bid and targeting keywords to mediating SDKs.

Step 4: Make bid request

The fetchDemand method makes a bid request to Prebid Server and provides a result in a completion handler.

Step 5: Make an Ad Reuest

Make a regular MAX’s ad request. Everything else will be handled by prebid adapters.

Interstitials

Integration example:

// 1. Create MAInterstitialAd
interstitial = MAInterstitialAd(adUnitIdentifier: maxAdUnitId)
interstitial.delegate = self

// 2. Create MAXMediationInterstitialUtils
mediationDelegate = MAXMediationInterstitialUtils(interstitialAd: interstitial!)

// 3. Create MediationInterstitialAdUnit
adUnit = MediationInterstitialAdUnit(configId: prebidConfigId,
                                             minSizePercentage: CGSize(width: 30, height: 30),
                                             mediationDelegate: mediationDelegate!)

// 4. Make a bid request
adUnit?.fetchDemand { [weak self] result in
    guard let self = self else { return }
            
    guard result == .prebidDemandFetchSuccess else {
        self.fetchDemandFailedButton.isEnabled = true
        return
    }
    
    // 5. Make an ad request to MAX
    self.interstitial?.load()
})

The default ad format for interstitial is .banner. In order to make a multiformat bid request set the respective values in the adFormats property.

// Make bid request for video ad                                     
adUnit?.adFormats = [.video]

// Make bid request for both video amd banner ads                                     
adUnit?.adFormats = [.video, .banner]

// Make bid request for banner ad (default behaviour)                                     
adUnit?.adFormats = [.banner]

Step 1: Create MAInterstitialAd

This step is the same as for the original MAX integration. You don’t have to make any modifications here.

Step 2: Create MAXMediationInterstitialUtils

The MAXMediationInterstitialUtils is a helper class, which performs certain utilty work for the MediationInterstitialAdUnit, like passing the targeting keywords to the adapters and checking the visibility of the ad view.

Step 3: Create MediationInterstitialAdUnit

The MediationInterstitialAdUnit is a part of the Prebid Mediation API. This class is responsible for making a bid request and providing a winning bid to the mediating SDKs.

Step 4: Make bid request

The fetchDemand method makes a bid request to Prebid Server and provides a result in a completion handler.

Step 5: Make an Ad Reuest

Now you should make a regular MAX’s ad request. Everything else will be handled by GMA SDK and prebid adapters.

Steps 6: Display an ad

Once you receive the ad it will be ready for display. Follow the MAX instructions for displaying an ad.

Rewarded Video

Integration example:

// 1. Get an instance of MARewardedAd
rewarded = MARewardedAd.shared(withAdUnitIdentifier: maxAdUnitId)
rewarded.delegate = self

// 2. Create MAXMediationRewardedUtils
mediationDelegate = MAXMediationRewardedUtils(rewardedAd: rewarded!)
    
// 3. Create MediationRewardedAdUnit
adUnit = MediationRewardedAdUnit(configId: prebidConfigId, mediationDelegate: mediationDelegate!)
        
// 4. Make a bid request
adUnit?.fetchDemand { [weak self] result in
    guard let self = self else { return }
    
// 5. Make an ad request to MAX
self.rewarded?.load()
}

The process for displaying the rewarded ad is the same as for displaying the Interstitial Ad.

To be notified when a user earns a reward follow the MAX intructions.

Step 1: Get an instance of MARewardedAd

This step is the same as for the original MAX integration. You don’t have to make any modifications here.

Step 2: Create MAXMediationRewardedUtils

The MAXMediationRewardedUtils is a helper class, which performs certain utilty work for the MediationRewardedAdUnit, like passing the targeting keywords to the adapters.

Step 3: Create MediationRewardedAdUnit

The MediationRewardedAdUnit is a part of the Prebid Mediation API. This class is responsible for making a bid request and providing a winning bid and targeting keywords to the adapters.

Step 4: Make bid request

The fetchDemand method makes a bid request to the Prebid Server and provides a result in a completion handler.

Step 5: Make an Ad Reuest

Make a regular MAX’s ad request. Everything else will be handled by GMA SDK and prebid adapters.

Steps 6: Display an ad

Once the rewarded ad is received you can display it. Follow the MAX instructions for the details.

Native Ads

Integration example:

// 1. Create MANativeAdLoader
nativeAdLoader = MANativeAdLoader(adUnitIdentifier: maxAdUnitId)
nativeAdLoader?.nativeAdDelegate = self

// 2. Create MAXMediationNativeUtils
mediationDelegate = MAXMediationNativeUtils(nativeAdLoader: nativeAdLoader!)

// 3. Create and configure MediationNativeAdUnit
nativeAdUnit = MediationNativeAdUnit(configId: prebidConfigId,
                                     mediationDelegate: mediationDelegate!)

nativeAdUnit.setContextType(ContextType.Social)
nativeAdUnit.setPlacementType(PlacementType.FeedContent)
nativeAdUnit.setContextSubType(ContextSubType.Social)
 
// 4. Set up assets for bid request
nativeAdUnit.addNativeAssets(nativeAssets)

// 5. Set up event tracker for bid request
nativeAdUnit.addEventTracker(eventTrackers)

// 6. Make a bid request
nativeAdUnit.fetchDemand { [weak self] result in

    // 7. Make an ad request to MAX
    self?.nativeAdLoader?.loadAd(into: self?.createNativeAdView())
}

Step 1: Create MANativeAdLoader

Prepare the MANativeAdLoader object before you make a bid request. It will be needed for prebid mediation utils.

Step 2: Create MAXMediationNativeUtils

The MAXMediationNativeUtils is a helper class, which performs certain utilty work for MediationNativeAdUnit, like passing the targeting keywords to adapters and checking the visibility of the ad view.

Step 3: Create and configure MediationNativeAdUnit

The MediationNativeAdUnit is a part of the Prebid Mediation API. This class is responsible for making a bid request and providing a winning bid and targeting keywords to the adapters. Fot the better targetting you should provide additional properties like conteaxtType and placemantType.

Step 4: Set up assets for bid request

The bid request for native ads should have the description of expected assets. The full spec for the native template can be found in the Native Ad Specification from IAB.

The example of creating the assets array:

let image = NativeAssetImage(minimumWidth: 200, minimumHeight: 50, required: true)
image.type = ImageAsset.Main

let icon = NativeAssetImage(minimumWidth: 20, minimumHeight: 20, required: true)
icon.type = ImageAsset.Icon

let title = NativeAssetTitle(length: 90, required: true)

let body = NativeAssetData(type: DataAsset.description, required: true)

let cta = NativeAssetData(type: DataAsset.ctatext, required: true)

let sponsored = NativeAssetData(type: DataAsset.sponsored, required: true)

return [icon, title, image, body, cta, sponsored]

Step 5: Set up event tracker for bid request

The bid request for mative ads may have a descrition of expected event trackers. The full spec for the Native template can be found in the Native Ad Specification from IAB.

The example of creating the event trackers array:

let eventTrackers = [
    NativeEventTracker(event: EventType.Impression,
                       methods: [EventTracking.Image,EventTracking.js])
]

Step 6: Make a bid request

The fetchDemand method makes a bid request to Prebid Server and provides a result in a completion handler.

Step 7: Load Native ad

Load a native ad from MAX according to the MAX instructions.

Further Reading

• Prebid Mobile Overview
• Prebid SDK iOS Integration
• Prebid SDK iOS Global Parameters