The idWardRtdProvider module has been renamed to anonymisedRtdProvider in light of the company’s rebranding. idWardRtdProvider module is maintained for backward compatibility until the next major Prebid release.

Please use anonymisedRtdProvider instead of idWardRtdProvider in your Prebid integration.

ID Ward Real Time Data Provider Module

ID Ward is a data anonymization technology for privacy-preserving advertising. Publishers and advertisers are able to target and retarget custom audience segments covering 100% of consented audiences. ID Ward’s Real-time Data Provider automatically obtains segment IDs from the ID Ward on-domain script (via localStorage) and passes them to the bid-stream.

Publisher Usage

  1. Build the idWardRtd module into the Prebid.js package with:

     gulp build --modules=idWardRtdProvider,...
  2. Use setConfig to instruct Prebid.js to initilaize the idWardRtdProvider module, as specified below.


   realTimeData: {
     dataProviders: [
         name: "idWard",
         waitForIt: true,
         params: {
           cohortStorageKey: "cohort_ids",
           segtax: <taxonomy_name>,           

Please note that idWardRtdProvider should be integrated into the publisher website along with the ID Ward Pixel. Please reach out to Id Ward representative(support@id-ward.com) if you have any questions or need further help to integrate Prebid, idWardRtdProvider, and Id Ward Pixel

Config Syntax details:

Name Type Description Notes
name String Id Ward Rtd module name ‘idWard’ always
waitForIt Boolean Required to ensure that the auction is delayed until prefetch is complete Optional. Defaults to false
cohortStorageKey String the localStorage key, under which Id Ward Pixel stores the segment IDs ‘cohort_ids’ always
segtax Integer the taxonomy for Id Ward Getting this value is in progress, once done this will become optional