Android GAM Bidding-Only Integration - Interstitial Video

Back to Bidding-Only Integration

Starting with Prebid Mobile 2.1.0 you can use InterstitialAdUnit to bid for the banner and/or video demand. The default ad format is BANNER. To customize the bidding format, specify the ad formats in the InterstitialAdUnit constructor.

Integration Example:

private fun createAd() {

    // 1. Create InterstitialAdUnit
    adUnit = InterstitialAdUnit(CONFIG_ID, EnumSet.of(AdUnitFormat.VIDEO))

    // 2. Configure video ad unit
    adUnit?.videoParameters = configureVideoParameters()

    // 3. Make a bid request to Prebid Server
    val request = AdManagerAdRequest.Builder().build()
    adUnit?.fetchDemand(request) {

        // 4. Load a GAM ad
        AdManagerInterstitialAd.load(
            this@GamOriginalApiVideoInterstitialActivity,
            AD_UNIT_ID,
            request,
            createAdListener()
        )
    }
}

Starting from PrebidMobile 2.1.0 the VideoInterstitialAdUnit class is deprecated. Use InterstitialAdUnit class with video ad format instead.

Configuration function:

private fun configureVideoParameters(): VideoParameters {
    return VideoParameters(listOf("video/x-flv", "video/mp4")).apply {
        placement = Signals.Placement.Interstitial

        api = listOf(
            Signals.Api.VPAID_1,
            Signals.Api.VPAID_2
        )

        maxBitrate = 1500
        minBitrate = 300
        maxDuration = 30
        minDuration = 5
        playbackMethod = listOf(Signals.PlaybackMethod.AutoPlaySoundOn)
        protocols = listOf(
            Signals.Protocols.VAST_2_0
        )
    }
}

GAM Ad Listener:

private fun createAdListener(): AdManagerInterstitialAdLoadCallback {
    return object : AdManagerInterstitialAdLoadCallback() {
        override fun onAdLoaded(interstitialAd: AdManagerInterstitialAd) {
            super.onAdLoaded(interstitialAd)

            // 5. Display an interstitial ad
            interstitialAd.show(this@GamOriginalApiVideoInterstitialActivity)
        }

        override fun onAdFailedToLoad(loadAdError: LoadAdError) {
            super.onAdFailedToLoad(loadAdError)
            Log.e("GAM", "Ad failed to load: $loadAdError")
        }
    }
}

Step 1: Create an Ad Unit

Initialize the InterstitialAdUnit with the following properties:

  • configId - an ID of Stored Impression on the Prebid Server
  • adUnitFormats - AdUnitFormat.VIDEO for a video ad

Step 2: Configure video parameters

Using the VideoParameters object you can customize the bid request for video ads.

placement

Not needed for Instream video integration, which uses placement=1 and plcmt=1.

The OpenRTB 2.6 Placement Type for the auction can be expressed as an integer array or you can use an enum for easier readability.

  • 2 or InBanner : In-Banner placement exists within a web banner that leverages the banner space to deliver a video experience as opposed to another static or rich media format. The format relies on the existence of display ad inventory on the page for its delivery.
  • 3 or InArticle : In-Article placement loads and plays dynamically between paragraphs of editorial content; existing as a standalone branded message.
  • 4 or InFeed : In-Feed placement is found in content, social, or product feeds.
  • 5 or Slider, Floating or Interstitial : Open RTB supports one of three values for option 5 as either Slider, Floating or Interstitial. If an enum value is supplied in placement, bidders will receive value 5 for placement type and assume to be interstitial with the instl flag set to 1.

Notes:

  • VideoInterstitialAdUnit and rewarded video ads will default to placement= 5 if no placement value is supplied.

api

The api property is dedicated to adding values for API Frameworks to bid response according to the OpenRTB 2.6 spec. The supported values for GMA SDK integration are:

  • 1 or Signals.Api.VPAID_1 : VPAID 1.0
  • 2 or Signals.Api.VPAID_2 : VPAID 2.0
  • 3 or Signals.Api.MRAID_1 : MRAID-1 support signal
  • 5 or Signals.Api.MRAID_2 : MRAID-2 support signal
  • 6 or Signals.Api.MRAID_3 : MRAID-3 support signal
  • 7 or Signals.Api.OMID_1 : signals OMSDK support

maxBitrate

Integer representing the OpenRTB 2.6 maximum bit rate in Kbps.

minBitrate

Integer representing the OpenRTB 2.6 minimum bit rate in Kbps.

maxDuration

Integer representing the OpenRTB 2.6 maximum video ad duration in seconds.

minDuration

Integer representing the OpenRTB 2.6 minimum video ad duration in seconds.

mimes

Array of strings representing the supported OpenRTB 2.6 content MIME types (e.g., “video/x-ms-wmv”, “video/mp4”). Required property.

playbackMethod

Array of OpenRTB 2.6 playback methods. If none are specified, any method may be used. Only one method is typically used in practice. It is strongly advised to use only the first element of the array.

  • 1 or Signals.PlaybackMethod.AutoPlaySoundOn : Initiates on Page Load with Sound On
  • 2 or Signals.PlaybackMethod.AutoPlaySoundOff : Initiates on Page Load with Sound Off by Default
  • 3 or Signals.PlaybackMethod.ClickToPlay : Initiates on Click with Sound On
  • 4 or Signals.PlaybackMethod.MouseOver : Initiates on Mouse-Over with Sound On
  • 5 or Signals.PlaybackMethod.EnterSoundOn : Initiates on Entering Viewport with Sound On
  • 6 or Signals.PlaybackMethod.EnterSoundOff: Initiates on Entering Viewport with Sound Off by Default

protocols

Array or enum of OpenRTB 2.6 supported Protocols. Values can be one of:

  • 1 or Signals.Protocols.VAST_1_0 : VAST 1.0
  • 2 or Signals.Protocols.VAST_2_0 : VAST 2.0
  • 3 or Signals.Protocols.VAST_3_0 : VAST 3.0
  • 4 or Signals.Protocols.VAST_1_0_Wrapper : VAST 1.0 Wrapper
  • 5 or Signals.Protocols.VAST_2_0_Wrapper : VAST 2.0 Wrapper
  • 6 or Signals.Protocols.VAST_3_0_Wrapper : VAST 3.0 Wrapper
  • 7 or Signals.Protocols.VAST_4_0 : VAST 4.0
  • 8 or Signals.Protocols.VAST_4_0_Wrapper : VAST 4.0 Wrapper

Step 3: Make a bid request

The fetchDemand method makes a bid request to the Prebid Server. You should provide an AdManagerAdRequest object to this method so Prebid SDK sets the targeting keywords of the winning bid for future ad requests.

Step 4: Load a GAM interstitial ad

Now you should request the ad from GAM. If the AdManagerAdRequest contains targeting keywords, the respective Prebid line item will be returned from GAM, and GMA SDK will render its creative.

Be sure that you make the ad request with the same AdManagerAdRequest object that you passed to the fetchDemand method. Otherwise, the ad request won’t contain targeting keywords, and Prebid’s ad won’t ever be displayed.

Step 5: Present the interstitial ad

Follow the GMA SDK guide to display an interstitial ad right after receiving it or later in a natural pauses in the flow of an app.

Further Reading