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This ID module has been renamed utiq as of Prebid.js 8.0.

Trustpid generates unique tokens, enabling improved efficiency in programmatic advertising while safeguarding transparency and control for end customers via A website visitor’s Trustpid is generated based on network identifiers provided by network operators and requires explicit user consent.

Trustpid is also the brand name of the service, which is provided by Vodafone Sales and Services Limited (“VSSL”).

Trustpid configuration

Param under userSync.userIds[] Scope Type Description Example
name Required String The name of the module "trustpid"
params Required Object Object with configuration parameters for trustpid User Id submodule -
params.maxDelayTime Required Integer Max amount of time (in seconds) before looking into storage for data 2500
bidders Required Array of Strings An array of bidder codes to which this user ID may be sent. Currently required and supporting AdformOpenRTB ['adf']
storage Required Object Local storage configuration object -
storage.type Required String Type of the storage that would be used to store user ID. Must be "html5" to utilise HTML5 local storage. "html5" Required String The name of the key in local storage where the user ID will be stored. "trustpid"
storage.expires Required Integer How long (in days) the user ID information will be stored. For safety reasons, this information is required. 1

Configuration example:

  userSync: {
    userIds: [
        name: "trustpid",
        params: {
          maxDelayTime: 2500,
        bidders: ["adf"],
        storage: {
          type: "html5",
          name: "trustpid",
          expires: 1,
    syncDelay: 3000,
    auctionDelay: 3000

Truspid onboarding

If you wish to find out more about Trustpid, please contact

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