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TNCID by The Newco

TNCID is a shared persistent identifier that improves user recognition compared to both third-party and first-party cookies. This enhanced identification capability enables publishers and advertisers to consistently recognize their audiences, leading to improved monetization and more precise targeting. The Newco User ID sub-module adds powerful TNCID user identification technology to your Prebid.js bidstream. For more details, visit our website and contact us to request your publisher-id and the on-page tag.

Prebid Configuration

First, make sure to add the TNCID submodule to your Prebid.js package with:

gulp build --modules=tncIdSystem,userId

TNCIdSystem module Configuration

Disclosure: This module loads external script unreviewed by the prebid.js community

You can configure this submodule in your userSync.userIds[] configuration:

pbjs.setConfig({
    userSync: {
        userIds: [{
            name: 'tncId',
            params: {
              url: 'TNC-fallback-script-url' // Fallback url, not required if onpage tag is present (ask TNC for it)
            },
            storage: {
              type: "cookie",
              name: "tncid",
              expires: 365 // in days
            }
        }],
        syncDelay: 5000
    }
});

Configuration Params

The following configuration parameters are available:

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