Back to User ID Module

Tapad ID

Tapad’s ID module provides access to a universal identifier that publishers, ad tech platforms and advertisers can use for data collection and collation without reliance on third-party cookies. Tapad’s ID module is free to use and promotes collaboration across the industry by facilitating interoperability between DSPs, SSPs and publishers.

To register as an authorized user of the Tapad ID module, or for more information, documentation and access to Tapad’s Terms and Conditions please contact

Tapad’s Privacy landing page containing links to region-specific Privacy Notices may be found here:

Add it to your Prebid.js package with:

gulp build –modules=userId,tapadIdSystem

Tapad ID Configuration

Param under userSync.userIds[] Scope Type Description Example
name Required String "tapadId" "tapadId"
params Required Object Details for Tapad initialization.  
params.company_id Required Number Tapad Company Id provided by Tapad 1234567890

Tapad ID Example

    userSync: {
      userIds: [
          name: "tapadId",
          params: {
            companyId: 1234567890
          storage: {
            type: "cookie",
            name: "tapad_id",
            expires: 1

Back to User ID Module