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Taboola ID

Taboola is a global leader in powering recommendations across the open web. The Taboola ID module allows publishers to enable identity support for Taboola demand by leveraging a persistent user ID from Taboola’s identity infrastructure.

This ID helps improve addressability, performance, and monetization opportunities across Taboola-integrated supply paths, particularly in environments where third-party cookies are limited or unavailable.

The Taboola privacy policy can be found at www.taboola.com/privacy-policy.

Add it to your Prebid.js package with:

gulp build --modules=taboolaIdSystem,userId

Taboola ID Configuration

The Taboola ID module does not require any configuration parameters. If needed, it supports an optional storage config to persist the ID locally.

NOTE: The Taboola ID module supports both first-party and server-side Prebid identity environments.

The following configuration parameters are available:

Taboola ID Example

pbjs.setConfig({
       userSync: {
           userIds: [
               {
                   name: 'taboolaId',
                   storage: {          //Optionally specify where to store the ID, e.g. cookies or localStorage
                       name: 'taboolaId',
                       type: 'html5', // or 'html5&cookie'
                       expires: 365  // days
                   }
               }
           ]
       }
});

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