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Merkle ID

Merkury by Merkle enables marketers, media owners, and publishers to own, build, and control a cookie-less Private Identity Graph. Merkury uses an organization’s first-party CRM data and valuable interactions such as logins, outbound email campaigns and media reach to create and grow a universe of person-based IDs for cross-channel targeting, personalization, measurement and more.

Merkury by Merkle ID Examples

Publisher stores Merkury by Merkle in local storage for 30 days

    userSync: {
        userIds: [{
        name: 'merkleId',
        params: {
          ssp_ids: ['example_sspid_1', 'example_sspid_2']
        storage: {
          type: 'html5',
          name: 'merkleId',
          expires: 30

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