LMPID
The Loblaw Media Private ID (LMPID) is the Loblaw Advance identity solution deployed by its media partners. LMPID leverages encrypted user registration information to provide a privacy-conscious, secure, and reliable identifier to power Loblaw Advance’s digital advertising ecosystem.
LMPID Registration
If you’re a media company looking to partner with Loblaw Advance, please reach out to us through our Contact page
LMPID Configuration
First, make sure to add the LMPID submodule to your Prebid.js package with:
gulp build --modules=lmpIdSystem,userId
The following configuration parameters are available:
pbjs.setConfig({
userSync: {
userIds: [{
name: 'lmpid'
}]
}
});