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Intent IQ ID

Intent IQ Universal ID module

By leveraging the Intent IQ identity graph, our module helps publishers, SSPs, and DSPs overcome the challenges of monetizing cookie-less inventory and preparing for a future without 3rd-party cookies. Our solution implements 1st-party data clustering and provides Intent IQ person IDs with over 90% coverage and unmatched accuracy in supported countries while remaining privacy-friendly and CCPA compliant. This results in increased CPMs, higher fill rates, and, ultimately, lifting overall revenue

All you need is a few basic steps to start using our solution

Registration

Navigate to our portal and contact our team for partner ID. check our documentation to get more information about our solution and how utilze it’s full potential

Integration

gulp build –modules=intentIqIdSystem

We recommend including the Intent IQ Analytics adapter module for improved visibility

Configuration

Parameters

Please find below list of parameters that could be used in configuring Intent IQ Universal ID module

Param under userSync.userIds[] Scope Type Description Example
name Required String The name of this module: “intentIqId” "intentIqId"
params Required Object Details for IntentIqId initialization.  
params.partner Required Number This is the partner ID value obtained from registering with IntentIQ. 1177538
params.percentage Required Number This a percentage value for our A/B testing group distribution. The values supposed to be in range of 0 to 100. We suggest to set it to 95 percent for optimal balance ofbetween prefromance and preceision. 95
params.pcid Optional String This is the partner cookie ID, it is a dynamic value attached to the request. "g3hC52b"
params.pai Optional String This is the partner customer ID / advertiser ID, it is a dynamic value attached to the request. "advertiser1"
params.enableCookieStorage Optional Boolean This is a parameter allowing to enable or disable cookie storage. Defaults to false. "true"

Configuration example

pbjs.setConfig({
  userSync: {
    userIds: [
      {
        name: "intentIqId",
        params: {
          partner: 123456, // valid partner id
          percentage: 95,
          enableCookieStorage: true
        },
        storage: {
          type: "html5",
          name: "intentIqId", // set localstorage with this name
          expires: 60,
          refreshInSeconds: 4 * 3600, // refresh ID every 4 hours to ensure it's fresh
        },
      },
    ],
    syncDelay: 3000,
  },
});

pbjs.setConfig({
    userSync: {
        userIds: [{
            name: "intentIqId",
            params: {
                partner: 123456     // valid partner id
                pcid: PCID_VARIABLE,   // string value, dynamically loaded into a variable before setting the configuration
                pai: PAI_VARIABLE ,  // string value, dynamically loaded into a variable before setting the configuration
                percentage: 95,
                enableCookieStorage: false
            },
            storage: {
                type: "html5",
                name: "intentIqId",    // set localstorage with this name
                expires: 60
            }
        }],
        syncDelay: 3000
    }
});

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