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Intent IQ ID

Intent IQ Universal ID module

By leveraging the Intent IQ identity graph, our module helps publishers, SSPs, and DSPs overcome the challenges of monetizing cookie-less inventory and preparing for a future without 3rd-party cookies. Our solution implements 1st-party data clustering and provides Intent IQ person IDs with over 90% coverage and unmatched accuracy in supported countries while remaining privacy-friendly and CCPA compliant. This results in increased CPMs, higher fill rates, and, ultimately, lifting overall revenue

All you need is a few basic steps to start using our solution

Registration

Navigate to our portal and contact our team for partner ID. check our documentation to get more information about our solution and how utilze it’s full potential

Integration

gulp build –modules=intentIqIdSystem

We recommend including the Intent IQ Analytics adapter module for improved visibility

Configuration

Parameters

Please find below list of parameters that could be used in configuring Intent IQ Universal ID module

Param under userSync.userIds[] Scope Type Description Example
name Required String The name of this module: “intentIqId” "intentIqId"
params Required Object Details for IntentIqId initialization.  
params.partner Required Number This is the partner ID value obtained from registering with IntentIQ. 1177538
params.pcid Optional String This is the partner cookie ID, it is a dynamic value attached to the request. "g3hC52b"
params.pai Optional String This is the partner customer ID / advertiser ID, it is a dynamic value attached to the request. "advertiser1"
params.callback Required Function This is a callback which is trigered with data and AB group (data, group) => console.log({ data, group })
params.timeoutInMillis Optional Number This is the timeout in milliseconds, which defines the maximum duration before the callback is triggered. The default value is 500. 450
params.browserBlackList Optional  String This is the name of a browser that can be added to a blacklist. "chrome"

Configuration example

pbjs.setConfig({
  userSync: {
    userIds: [
      {
        name: "intentIqId",
        params: {
          partner: 123456, // valid partner id
          callback: (data, group) => window.pbjs.requestBids(),
        },
        storage: {
          type: "html5",
          name: "intentIqId", // set localstorage with this name
          expires: 0,
          refreshInSeconds: 0,
        },
      },
    ],
    syncDelay: 3000,
  },
});

pbjs.setConfig({
    userSync: {
        userIds: [{
            name: "intentIqId",
            params: {
                partner: 123456     // valid partner id
                pcid: PCID_VARIABLE,   // string value, dynamically loaded into a variable before setting the configuration
                pai: PAI_VARIABLE ,  // string value, dynamically loaded into a variable before setting the configuration
                timeoutInMillis: 500,
                browserBlackList: "chrome",
                callback: (data, group) => window.pbjs.requestBids()
            },
            storage: {
                type: "html5",
                name: "intentIqId",    // set localstorage with this name
                expires: 0
            }
        }],
        syncDelay: 3000
    }
});

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