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Intent IQ ID

Module intentIqIdSystem
EID Source intentiq.com
bidRequest.userId intentiqid
Example "1111"

Intent IQ Universal ID module

By leveraging the Intent IQ identity graph, our module helps publishers, SSPs, and DSPs overcome the challenges of monetizing cookie-less inventory and preparing for a future without 3rd-party cookies. Our solution implements 1st-party data clustering and provides Intent IQ person IDs with over 90% coverage and unmatched accuracy in supported countries while remaining privacy-friendly and CCPA compliant. This results in increased CPMs, higher fill rates, and, ultimately, lifting overall revenue

All you need is a few basic steps to start using our solution

Registration

Navigate to our portal and contact our team for partner ID. check our documentation to get more information about our solution and how utilze it’s full potential

Integration

gulp build –modules=intentIqIdSystem

We recommend including the Intent IQ Analytics adapter module for improved visibility

Configuration

Parameters

Please find below list of parameters that could be used in configuring Intent IQ Universal ID module

Param under userSync.userIds[] Scope Type Description Example
name Required String The name of this module: “intentIqId” "intentIqId"
params Required Object Details for IntentIqId initialization.  
params.partner Required Number This is the partner ID value obtained from registering with IntentIQ. 1177538
params.pcid Optional String This is the partner cookie ID, it is a dynamic value attached to the request. "g3hC52b"
params.pai Optional String This is the partner customer ID / advertiser ID, it is a dynamic value attached to the request. "advertiser1"
params.callback Optional Function This is a callback which is trigered with data and AB group (data, group) => console.log({ data, group })
params.timeoutInMillis Optional Number This is the timeout in milliseconds, which defines the maximum duration before the callback is triggered. The default value is 500. 450
params.browserBlackList Optional  String This is the name of a browser that can be added to a blacklist. "chrome"
params.manualWinReportEnabled Optional Boolean This variable determines whether the bidWon event is triggered automatically. If set to false, the event will occur automatically, and manual reporting with reportExternalWin will be disabled. If set to true, the event will not occur automatically, allowing manual reporting through reportExternalWin. The default value is false. true
params.domainName Optional String Specifies the domain of the page in which the IntentIQ object is currently running and serving the impression. This domain will be used later in the revenue reporting breakdown by domain. For example, cnn.com. It identifies the primary source of requests to the IntentIQ servers, even within nested web pages. "currentDomain.com"
params.gamObjectReference Optional Object This is a reference to the Google Ad Manager (GAM) object, which will be used to set targeting. If this parameter is not provided, the group reporting will not be configured. googletag
params.gamParameterName Optional String The name of the targeting parameter that will be used to pass the group. If not specified, the default value is intent_iq_group. "intent_iq_group"

Configuration example

pbjs.setConfig({
    userSync: {
        userIds: [{
            name: "intentIqId",
            params: {
                partner: 123456,     // valid partner id
                timeoutInMillis: 500,
                browserBlackList: "chrome",
                callback: (data, group) => window.pbjs.requestBids(),
                manualWinReportEnabled: true,
                domainName: "currentDomain.com",
                gamObjectReference: googletag,
                gamParameterName: "intent_iq_group"
            },
            storage: {
                type: "html5",
                name: "intentIqId",    // set localstorage with this name
                expires: 0,
                refreshInSeconds: 0
            }
        }]
    }
});

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