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IM-UID by Intimate Merger

IM-UID, provided by Intimate Merger, is a universal identifier that designed for publishers, platforms and advertisers to perform segmentation and targeting even in environments where 3rd party cookies are not available. IM-UID is currently only available in Japan.

Add it to your Prebid.js package with:

gulp build –modules=imuIdSystem

IM-UID Registration

Please visit and request your Customer ID to get started.

The Intimate Merger privacy policy is at

IM-UID Configuration

Param under userSync.userIds[] Scope Type Description Example
name Required String The name of this module. "imuid"
params Required Object Details of module params.  
params.cid Required Number This is the Customer ID value obtained via Intimate Merger. 5126
params.url Optional String Use this to change the default endpoint URL. ""

IM-UID Example

    userSync: {
        userIds: [{
            name: "imuid",
            params: {
                cid: 5126 // Set your Intimate Merger Customer ID here for production

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