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Fabrick ID by Neustar

Module fabrickIdSystem
EID Source neustar.biz
bidRequest.userId fabrickId
Example "1111"

Neustar Fabrick™ is a unified identity ecosystem that powers connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels.

Add it to your Prebid.js package with:

gulp build --modules=fabrickIdSystem

Fabrick Registration

Please reach out to FabrickIntegrations@team.neustar to request your apiKey.

Fabrick Configuration

Param under userSync.userIds[] Scope Type Description Example
name Required String The name of this module. "fabrickId"
params Required Object Container of all module params.  
params.apiKey Required String This is your apiKey as provided by Neustar.  
params.e   String This is a hashed email address used to link a user to their Fabrick ID.  
params.p   String This is a hashed phone number used to link a user to their Fabrick ID.  
params.i4   String This is an IPv4 address used to link a user to their Fabrick ID.  
params.i6   String This is an IPv6 address used to link a user to their Fabrick ID.  
params.m   String This is a mobile advertising ID (IDFA/AAID) used to link a user to their Fabrick ID.  
params.ia   String This is an identifier for advertising (IFA) used to link a user to their Fabrick ID.  
params.iv   String This is an identifier for vendors (IFV) used to link a user to their Fabrick ID.  
params.1pd   String This is partner or advertiser’s 1st party user ID (e.g. a Customer ID/CUSTID) other than a 1st party cookie ID. Length allowed: 255 characters. Characters allowed: (A-Z a-z), digits (0-9), ‘-‘ ‘_’ ‘/’ ‘:’ ‘=’ ‘.’. Characters not allowed: ‘>’ ‘<’ ‘*’ ‘+’ ‘&’ ‘@’ ‘#’ ‘!’ ‘%’ ‘$’ ‘(‘ ‘)’ ‘?’ ‘;’ ‘|’ ‘' ‘{‘ ‘}’ ‘[’ ‘]’.  
params.u   String This is the page_url - the url which the user is currently browsing. Note: Encoding is required for any character outside of alphabets (A-Z a-z), digits (0-9), hyphen (-), underscore (_) tilde (~), and dot (.).  
params.f   String This is the referrer_url - the url which the user visited prior to landing on the page_url. Note: Encoding is required for any character outside of alphabets (A-Z a-z), digits (0-9), hyphen (-), underscore (_) tilde (~), and dot (.).  
params.ifa_type   String This denotes the source of the IFA. Please refer to IAB IFA Guidelines for recommended values and additional details.  
params.lmt   Boolean Possible values are ‘0’ or ‘1’. A value of ‘1’ indicates that a user has requested that ad tracking and measurement be disabled. If a value of ‘1’ is being passed, the real IFA must not be sent via the ‘ia’ parameter – a ‘synthetic’ or ‘session’ IFA can be sent. Please refer to IAB IFA Guidelines for recommended values and additional details.  
params.1pc   String This is partner or advertiser’s 1st party cookie ID. Length allowed: 255 characters. Characters allowed: (A-Z a-z), digits (0-9), ‘-‘ ‘_’ ‘/’ ‘:’ ‘=’ ‘.’. Characters not allowed: ‘>’ ‘<’ ‘*’ ‘+’ ‘&’ ‘@’ ‘#’ ‘!’ ‘%’ ‘$’ ‘(‘ ‘)’ ‘?’ ‘;’ ‘|’ ‘' ‘{‘ ‘}’ ‘[’ ‘]’.  
params.iab1   String This is IAB Tech Lab’s Content Taxonomy v3.0  Tier 1 category. Note: Encoding is required for any character outside of alphabets (A-Z a-z), digits (0-9), hyphen (-), underscore (_) tilde (~), and dot (.).  
params.iab2   String This is IAB Tech Lab’s Content Taxonomy v3.0  Tier 2 category. Note: Encoding is required for any character outside of alphabets (A-Z a-z), digits (0-9), hyphen (-), underscore (_) tilde (~), and dot (.).  
params.iab3   String This is IAB Tech Lab’s Content Taxonomy v3.0 Tier 3 category. Note: Encoding is required for any character outside of alphabets (A-Z a-z), digits (0-9), hyphen (-), underscore (_) tilde (~), and dot (.).  
params.iab4   String This is IAB Tech Lab’s Content Taxonomy v3.0 Tier 4 category. Note: Encoding is required for any character outside of alphabets (A-Z a-z), digits (0-9), hyphen (-), underscore (_) tilde (~), and dot (.).  

Fabrick Examples

  1. Publisher passes an apiKey and hashed email address and elects to store the Fabrick ID envelope in a cookie.

     pbjs.setConfig({
     userSync: {
         userIds: [{
             name: 'fabrickId',
             params: {
                 apiKey: '123456789', // provided to you by Neustar
                 e: '31c5543c1734d25c7206f5fd591525d0295bec6fe84ff82f946a34fe970a1e66' // example hashed email address (sha256)
             },
             storage: {
                 name: 'pbjs_fabrickId',
                 type: 'cookie',
                 expires: 7
             }
         }]
     }
 });

  2. Publisher passes an apiKey and hashed email address and elects to store the fabrickId envelope in HTML5 localStorage.

     pbjs.setConfig({
     userSync: {
         userIds: [{
             name: 'fabrickId',
             params: {
                 apiKey: '123456789', // provided to you by Neustar
                 e: '31c5543c1734d25c7206f5fd591525d0295bec6fe84ff82f946a34fe970a1e66' // example hashed email address (sha256)
             },
             storage: {
                 type: "html5",
                 name: "pbjs_fabrickId",
                 expires: 7
             }
         }]
     }
 });

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