The BritePool ID is a persistent identifier that enables identity resolution for people-based marketing in the cookieless world. Every BritePool ID is associated with a real identity. As a result, publishers, SSPs and DSPs that integrate with BritePool, or automated integration partners (such as PubMatic), are able to maximize revenues without cookies. As addressable individuals visit publisher websites and mobile apps, the BritePool IDs associated with these identities are passed into the bidstream; enabling advertisers to transact against these BritePool ID’s and publishers to maximize the revenues associated with their inventory and audience. The BritePool ID combines consumer privacy with easy, rapid integration for publishers and does not significantly increase the computing resources required of DSPs and SSPs.
Add it to your Prebid.js package with:
gulp build –modules=britepoolIdSystem
Please reach out to firstname.lastname@example.org and request your
|Param under userSync.userIds||Scope||Type||Description||Example|
|params||Required||Object||Details for britepool initialization.|
|params.api_key||Required||String||BritePool API Key provided by BritePool||“458frgde-djd7-3ert-gyhu-12fghy76dnmko”|
|params.url||Optional||String||BritePool API url||“https://sandbox-api.britepool.com/v1/britepool/id”|
|params.identifier||Required||String||Where identifier in the params object is the key name. At least one identifier is required. Available Identifiers
1) Individual params may be set for the BritePool User ID Submodule. At least one identifier must be set in the params.