BlueConic Real-time Data Submodule

BlueConic’s Real-time Data Provider automatically obtains segmentation data and other user level data from the BlueConic script (via localStorage) and passes them to the bid-stream. Please reach out to BlueConic team( or visit our website if you have any questions or need further help to integrate Prebid or blueconicRtdProvider.

Publisher Usage

Compile the BlueConic RTD module into your Prebid build:

gulp build --modules=rtdModule,blueconicRtdProvider,appnexusBidAdapter

Add the BlueConic RTD provider to your Prebid config. In this example we will configure publisher 1234 to retrieve segments, profile data from BlueConic. See the “Parameter Descriptions” below for more detailed information of the configuration parameters. Please work with your BlueConic Prebid support team ( on which version of Prebid.js supports different bidder and segment configurations.

    // ...
    realTimeData: {
        auctionDelay: 1000,
        dataProviders: [
                name: "blueconic",
                waitForIt: true,
                params: {
                    requestParams: {
                        publisherId: 1234

BlueConic Configuration Parameters

Name Type Description Notes
name String Real time data module name Always ‘blueconic’
waitForIt Boolean Required to ensure that the auction is delayed until prefetch is complete Optional. Defaults to false
params Object    
params.requestParams Object Publisher partner specific configuration options, such as optional publisher id and other segment query related metadata Optional

Please see the examples available in the blueconicRtdProvider_spec.js tests.


To run test suite for blueconic:

gulp test --modules=rtdModule,blueconicRtdProvider,appnexusBidAdapter


To view an example of available segments & profile data:

gulp serve --modules=rtdModule,blueconicRtdProvider,appnexusBidAdapter

and then point your browser at: