Zeta Global
Features
| Bidder Code | zeta_global | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display | Multi Format Support | check with bidder |
| TCF-EU Support | yes | IAB GVL ID | 469 |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | check with bidder | COPPA Support | check with bidder |
| Supply Chain Support | check with bidder | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | no |
| Floors Module Support | check with bidder | First Party Data Support | check with bidder |
| User IDs | none | ORTB Blocking Support | check with bidder |
| Privacy Sandbox | check with bidder |
Registration
All references to the OpenRTB spec refer to OpenRtb v2.5 (https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf)
To use this bidder you will need a valid definerId. For further information, please contact jzirbel@disqus.com.
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
definerId |
required | The Definer ID provided by Zeta Global | "12345" |
string |
user |
required | The object containing user data (See OpenRTB spec) | user: {} |
object |
user.buyeruid |
required | Zeta’s user id | "12345" |
string |
device |
required | The object containing device data (See OpenRTB spec) | device: {} |
object |
site |
optional | The object containing site data (See OpenRTB spec) | site: {} |
object |
app |
optional | The object containing app data (See OpenRTB spec) | app: {} |
object |
test |
optional | Flag which will induce a sample bid response when true; only set to true for testing purposes (1 = true, 0 = false) | 1 |
integer |
at |
optional | Auction type, where 1 = First Price, 2 = Second Price Plus | 1 |
integer |
tmax |
optional | Maximum time in milliseconds the exchange allows for bids to be received including Internet latency to avoid timeout | 200 |
integer |
wseat |
optional | White list of buyer seats (e.g., advertisers, agencies) allowed to bid on this impression | wseat: ["123"] |
string array |
bseat |
optional | Block list of buyer seats (e.g., advertisers, agencies) restricted from bidding on this impression | bseat: ["123"] |
string array |
allimps |
optional | Flag to indicate that the impressions offered represent all the impressions available in context (1 = true, 0 = false) | 1 |
integer |
wlang |
optional | White list of languages for creatives | wlang: ["ENG"] |
string array |
bcat |
optional | Blocked advertiser categories using the IAB content categories | bcat: ["123"] |
string array |
badv |
optional | Block list of advertisers by their domains | badv: ["blocked.com"] |
string array |
bapp |
optional | Block list of applications by their platform-specific exchange independent application identifiers | badv: ["com.blocked"] |
string array |
source |
optional | A Source object that provides data about the inventory source and which entity makes the final decision (See OpenRTB spec) | source: {} |
object |
ext |
optional | An extension object that allows for custom fields and objects to be sent (See OpenRTB spec) | ext: {} |
object |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_zeta_global |
hb_bidder_zeta_globa |
hb_adid_zeta_global |
hb_size_zeta_global |
hb_source_zeta_globa |
hb_format_zeta_globa |
hb_cache_host_zeta_g |
hb_cache_id_zeta_glo |
hb_uuid_zeta_global |
hb_cache_path_zeta_g |
hb_deal_zeta_global |