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UNICORN
Features
| Bidder Code |
unicorn |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
yes |
| Media Types |
display |
Multi Format Support |
check with bidder |
| TCF-EU Support |
no |
IAB GVL ID |
check with bidder |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
check with bidder |
COPPA Support |
check with bidder |
| Supply Chain Support |
check with bidder |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
check with bidder |
| Floors Module Support |
check with bidder |
First Party Data Support |
check with bidder |
| User IDs |
none |
ORTB Blocking Support |
check with bidder |
| Privacy Sandbox |
check with bidder |
Prebid Server App Support |
yes |
bid params
| Name |
Scope |
Description |
Example |
Type |
placementId |
optional |
Your placement ID |
'rectangle-ad-1' |
string |
accountId |
required |
Account ID for charge request (provided by UNICORN) |
12345 |
integer |
publisherId |
optional |
Account specific publisher id. |
'67890' |
string |
mediaId |
optional |
Publisher specific media id. |
'example' |
string |
bcat |
optional for Prebid.js |
Blocked IAB categories |
['IAB-1', 'IAB-2'] |
[string] |
publisherId as integer is also supported on Prebid.js
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_unicorn |
hb_bidder_unicorn |
hb_adid_unicorn |
hb_size_unicorn |
hb_source_unicorn |
hb_format_unicorn |
hb_cache_host_unicor |
hb_cache_id_unicorn |
hb_uuid_unicorn |
hb_cache_path_unicor |
hb_deal_unicorn |
|
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