Tappx
Features
| Bidder Code | tappx | Prebid.org Member | no |
|---|---|---|---|
| Media Types | display, video | GDPR TCF Support | yes |
| User IDs | none | USP/CCPA Support | yes |
| Supply Chain Support | yes | COPPA Support | yes |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | 628 | Prebid Server Adapter | yes |
| Floors Module Support | no |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_tappx |
hb_bidder_tappx |
hb_adid_tappx |
hb_size_tappx |
hb_source_tappx |
hb_format_tappx |
hb_cache_host_tappx |
hb_cache_id_tappx |
hb_uuid_tappx |
hb_cache_path_tappx |
hb_deal_tappx |
Registration
Please contact tappx@tappx.com to get set up.
Note: The Tappx prebid bidder only supports in app traffic at the moment
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
| host | required | Tappx host | ‘host1’ | string |
| tappxkey | required | An ID which identifies the adunit | ‘key1’ | string |
| endpoint | required | Endpoint provided to publisher | ‘endpoint1’ | string |
| bidfloor | optional | Minimum bid for this impression expressed in CPM (USD) | 1.2 | number |
Test Parameters
Use the official test parameter specified in the oRTB standard (https://github.com/InteractiveAdvertisingBureau/openrtb/blob/master/OpenRTB%20v3.0%20FINAL.md#object_request)