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tappx

Features

Bidder Code	tappx	Prebid.org Member	no
Prebid.js Adapter	yes	Prebid Server Adapter	yes
Media Types	display, video	Multi Format Support	check with bidder
TCF-EU Support	yes	IAB GVL ID	628
GPP Support	check with bidder	DSA Support	check with bidder
USP/CCPA Support	yes	COPPA Support	yes
Supply Chain Support	yes	Demand Chain Support	check with bidder
Safeframes OK	check with bidder	Supports Deals	check with bidder
Floors Module Support	check with bidder	First Party Data Support	check with bidder
Endpoint Compression	check with bidder	ORTB Blocking Support	check with bidder
User IDs	all	Privacy Sandbox	check with bidder
Prebid Server App Support	yes

Registration

Please contact tappx@tappx.com to get set up.

Bid Params

Name	Scope	Description	Example	Type
tappxkey	required	An ID which identifies the adunit	‘key1’	string
endpoint	required	Endpoint provided to publisher	‘endpoint1’	string
host	required(pbjs) optional(pbserver)	Tappx host	‘host1’	string
bidfloor	optional	Minimum bid for this impression expressed in CPM (USD)	1.2	number
mktag	optional	An ID which identifies a group of adunits	‘key1’	string
bcid	optional	Block list of CID	[“1234”]	array of strings
bcrid	optional	Block list of CRID	[“1234”]	array of strings

Test Parameters

Use the official test parameter specified in the oRTB standard (https://github.com/InteractiveAdvertisingBureau/openrtb/blob/master/OpenRTB%20v3.0%20FINAL.md#object_request)

Other notes

• Parameters host is required in prebidjs and the old versions of prebid server. In case of doubt, always add the parameter.

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

hb_pb_tappx	hb_bidder_tappx	hb_adid_tappx
hb_size_tappx	hb_source_tappx	hb_format_tappx
hb_cache_host_tappx	hb_cache_id_tappx	hb_uuid_tappx
hb_cache_path_tappx	hb_deal_tappx

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