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Srchbid

Features

Bidder Code srchbid Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support usnat, usstate_all, usp DSA Support check with bidder
USP/CCPA Support yes COPPA Support no
Supply Chain Support yes Demand Chain Support no
Safeframes OK check with bidder Supports Deals no
Floors Module Support yes First Party Data Support yes
Endpoint Compression check with bidder ORTB Blocking Support no
User IDs none Privacy Sandbox check with bidder

Onboarding

Contact info@bidtags.com to obtain your Srchbid zone ID. Srchbid supports web banner inventory and returns publisher-net CPM in USD.

Bid params

Name Scope Description Example Type
zone required Zone ID assigned by Srchbid. The example is a placeholder. 'YOUR_ASSIGNED_ZONE' string or number
lifecycleSignals optional Enable Srchbid win/render diagnostics. Defaults to true. Set false to disable both callbacks without disabling bidding. false boolean 
var adUnits = [{
  code: 'banner-slot',
  mediaTypes: { banner: { sizes: [[300, 250], [728, 90]] } },
  bids: [{
    bidder: 'srchbid',
    params: { zone: 'YOUR_ASSIGNED_ZONE', lifecycleSignals: false }
  }]
}];

Requests and publisher data

The adapter sends one HTTPS POST per banner opportunity to https://prebid.searchplan.co/prebid/bid. It uses Prebid’s OpenRTB request and impression context and preserves supplied transaction IDs, supply chain and privacy fields. First-party data set via ortb2 (site and user objects) is forwarded to the endpoint unmodified. It requests USD floors from the floors module when available. It does not read browser storage, add user syncs or load external adapter code.

The adapter forwards supplied TCF, USP and GPP signals. No GVL ID is declared; forwarding a signal does not establish regulatory registration or consent. Use the publisher’s consent modules and activity controls as appropriate.

Optional win/render diagnostics

With lifecycleSignals: true (the default), Srchbid may receive two additional HTTPS GET callbacks for its own bid: one when Prebid reports a win, and one when Prebid reports successful rendering. The callback host is bid.searchplan.co. No results from other bidders are collected. These diagnostic callbacks do not bill impressions and do not measure viewability. Set lifecycleSignals: false to suppress them. Bidding and delivery tracking inside the winning creative continue to operate.

For Content Security Policy, allow https://prebid.searchplan.co in connect-src, and https://bid.searchplan.co when diagnostics are enabled. Creative-specific CSP requirements should be agreed during onboarding.

Review test zone

The live review zone is 200007. It supports 300x250, 320x50, 728x90, 300x600 and 160x600 Base banners. Try the review page. For a local Prebid review build, use params: {zone: '200007'} on an authorized HTTPS host. The hostnames prebid.searchplan.co, docs.prebid.org, prebid.org, www.prebid.org and prebid.github.io are allowed; contact support for another hostname. Normal impression accounting applies. Request a separate production zone during onboarding.

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_srchbid hb_bidder_srchbid hb_adid_srchbid
hb_size_srchbid hb_source_srchbid hb_format_srchbid
hb_cache_host_srchbi hb_cache_id_srchbid hb_uuid_srchbid
hb_cache_path_srchbi hb_deal_srchbid

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