Bidder Code reload Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_reload hb_bidder_reload hb_adid_reload
hb_size_reload hb_source_reload hb_format_reload
hb_cache_host_reload hb_cache_id_reload hb_uuid_reload

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
plcmID required Placement ID (provided by Reload) “4234897234” string
partID required Partition ID (provided by Reload) “part_01” string
opdomID required Internal parameter (provided by Reload) 0 int
bsrvID required Internal parameter (provided by Reload) 12 int
type optional Internal parameter (provided by Reload) “pcm” string


var adUnits = [
  // Banner adUnit
    code: 'banner-div',
    mediaTypes: {
      banner: {
        sizes: [
          [300, 250]
    bids: [{
      bidder: 'reload',
      params: {
        plcmID: '4234897234',
        partID: 'part_2',
        opdomID: 0,
	bsrvID: 0,
        type: 'pcm'