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PubWise

Features

Bidder Code pwbid Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 842
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, pubProvidedId, sharedId, unifiedId ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder Prebid Server App Support check with bidder

Note

The PubWise bid adapter is now availalbe self service. Visit http://www.PubWise.io/ to get started.

Global Bid params

siteID is sufficient for bidding.

Name Scope Description Example Type
siteId required The site ID provided by the PubWise system 'XXXXXX' string
bidFloor optional Value to pass as the bidfloor for this bid 2.50 currency
isTest optional A boolean to indicate 100% fill test placement request false boolean

video parameters

The PubWise adapter supports video as of Prebid v7.39.0. Outstream is NOT supported currently.

Name Scope Description Example
video.mimes required Video MIME types ['video/mp4','video/x-flv']
video.skippable optional If ‘true’, user can skip ad true
video.minduration optional Minimum ad duration in seconds 5
video.maxduration optional Maximum ad duration in seconds 30
video.startdelay optional Start delay in seconds for pre-roll, mid-roll, or post-roll ad placements 5
video.playbackmethod optional Defines whether inventory is user-initiated or autoplay sound on/off
Values:
1: Auto-play, sound on
2: Auto-play, sound off
3: Click-to-play
4: mouse-over		 1
video.api optional API frameworks supported
Values:
1: VPAID 1.0
2: VPAID 2.0
3: MRAID-1
4: ORMMA
5: MRAID-2		 [1, 2]
video.protocols optional Supported video bid response protocols
Values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper		 [5, 6]
video.battr optional Blocked creative attributes, See OpenRTB 2.5 specification, List 5.3 for values [3, 9]
video.linearity optional Indicates if the impression is linear or nonlinear
Values:
1: Linear/In-Stream
2: Non-Linear/Overlay.		 1
video.placement optional Video placement type. See OpenRTB 2.5 specification, List 5.9 for Values 1
video.minbitrate optional Minumim bit rate in Kbps. 50
video.maxbitrate optional Maximum bit rate in Kbps. 70

Example

var adUnits = [
    {
        code: "div-gpt-ad-1460505748561-0",
        mediaTypes: {
        banner: {
            sizes: [[300, 250]]
        }
        },
        bids: [{
            bidder: 'pwbid',
            params: {
                siteId: "xxxxxx",
                isTest: true
            }
        }]
    }
]

Native

var adUnits = [
    {
        code: 'div-gpt-ad-1460505748561-1',
        sizes: [[1, 1]],
        mediaTypes: {
            native: {
                title: {
                    required: true,
                    len: 80
                },
                body: {
                    required: true
                },
                image: {
                    required: true,
                    sizes: [150, 50]
                },
                sponsoredBy: {
                    required: true
                },
                icon: {
                    required: false
                }
            }
        },
        bids: [{
            bidder: 'pwbid',
            params: {
                siteId: "xxxxxx",
                isTest: true,
            },
        }]
    }
]

Video

var videoAdUnits = [
{
    code: 'div-gpt-ad-1460505748561-1',
    mediaTypes: {
        video: {
            playerSize: [640, 480],           // required
            context: 'instream',
            mimes: ['video/mp4','video/x-flv'],   // required
            skip: 1,                              // optional
            minduration: 5,                       // optional
            maxduration: 30,                      // optional
            startdelay: 5,                        // optional
            playbackmethod: [1,3],                // optional
            api: [ 1, 2 ],                        // optional
            protocols: [ 2, 3 ],                  // optional
            battr: [ 13, 14 ],                    // optional
            linearity: 1,                         // optional
            placement: 2,                         // optional
            minbitrate: 10,                       // optional
            maxbitrate: 10                        // optional
        }
    },
    bids: [{
      bidder: 'pwbid',
      params: {
        siteId: 'xxxxxx',                       // required
        isTest: 'true'                          // required
      }
    }]
}]

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pwbid hb_bidder_pwbid hb_adid_pwbid
hb_size_pwbid hb_source_pwbid hb_format_pwbid
hb_cache_host_pwbid hb_cache_id_pwbid hb_uuid_pwbid
hb_cache_path_pwbid hb_deal_pwbid

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