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Panxo

Features

Bidder Code panxo Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support will-not-bid
TCF-EU Support yes IAB GVL ID 1527
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
Endpoint Compression check with bidder ORTB Blocking Support no
User IDs none Privacy Sandbox check with bidder

Before You Begin

The Panxo adapter requires the Panxo Signal script to be installed on your page before Prebid.js loads. Please register at app.panxo.ai to obtain your property key and Signal script endpoint.

Important: Without the Signal script setting the panxo_uid in localStorage, the adapter will not participate in the auction.

Bid Params

Name Scope Description Example Type
propertyKey required Property identifier from Panxo dashboard 'abc123def456' string
floor optional Minimum CPM floor price in USD 0.50 number

Setup Example

<!-- Step 1: Panxo Signal Script (MUST load before Prebid) -->
<script async src="https://cdn.panxo-sys.com/o/YOUR_ENDPOINT_KEY"></script>

<!-- Step 2: Prebid.js -->
<script async src="prebid.js"></script>

var adUnits = [{
    code: 'banner-ad',
    mediaTypes: {
        banner: {
            sizes: [[300, 250], [728, 90]]
        }
    },
    bids: [{
        bidder: 'panxo',
        params: {
            propertyKey: 'your-property-key'
        }
    }]
}];

First Party Data

This adapter supports First Party Data via ortb2:

  • ortb2.site.* (name, cat, content, keywords, etc.)
  • ortb2.user.* (data, ext)

User Sync

Panxo supports pixel-based user sync:

pbjs.setConfig({
    userSync: {
        filterSettings: {
            pixel: {
                bidders: ['panxo'],
                filter: 'include'
            }
        }
    }
});

Additional Notes

  • Net Revenue: Bids are returned as net revenue.
  • TTL: 300 seconds (5 minutes)
  • Currency: USD
  • Safeframes: Supported
  • Advertiser Domains: Available in bid responses at meta.advertiserDomains

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_panxo hb_bidder_panxo hb_adid_panxo
hb_size_panxo hb_source_panxo hb_format_panxo
hb_cache_host_panxo hb_cache_id_panxo hb_uuid_panxo
hb_cache_path_panxo hb_deal_panxo

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