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OpenX

Features

Bidder Code openx Prebid.org Member yes
Media Types display, video GDPR TCF Support yes
User IDs britepoolId, criteo, fabrickId, haloId, id5Id, identityLink, idxId, intentIqId, liveIntentId, lotamePanoramaId, merkleId, netId, parrableId, pubCommonId, quantcastId, sharedId, tapadId, unifiedId, verizonMediaId, zeotapIdPlus USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 69 Prebid Server Adapter yes
Floors Module Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_openx hb_bidder_openx hb_adid_openx
hb_size_openx hb_source_openx hb_format_openx
hb_cache_host_openx hb_cache_id_openx hb_uuid_openx
hb_cache_path_openx hb_deal_openx

Registration

If you have any questions regarding set up, please reach out to your account manager or support@openx.com.

Bid Parameters

Name Scope Description Example Type
delDomain or platform required OpenX delivery domain or platform id provided by your OpenX representative. Both may be present. platform is preferred “PUBLISHER-d.openx.net” or “555not5a-real-plat-form-id0123456789” String
unit required OpenX ad unit ID provided by your OpenX representative. “1611023122” String
customParams optional User-defined targeting key-value pairs. customParams applies to a specific unit. {key1: "v1", key2: ["v2","v3"]} Object
customFloor optional Minimum price in USD. customFloor applies to a specific unit. For example, use the following value to set a $1.50 floor: 1.50

WARNING:
Misuse of this parameter can impact revenue
1.50 Number
doNotTrack optional Prevents advertiser from using data for this user.

WARNING:
Impacts all bids in the request. May impact revenue.
true Boolean
coppa optional Enables Child’s Online Privacy Protection Act (COPPA) regulations. WARNING:
Impacts all bids in the request. May impact revenue.
true Boolean

Video

Name Scope Description Example Type
unit required OpenX ad unit ID provided by your OpenX representative. “1611023122” String
delDomain or platform required OpenX delivery domain or platform id provided by your OpenX representative. Both may be present. platform is preferred “PUBLISHER-d.openx.net” or “555not5a-real-plat-form-id0123456789” String
openrtb optional An OpenRtb Impression with Video subtype properties { imp: [{ video: {mimes: ['video/x-ms-wmv, video/mp4']} }] } Object

Example

var adUnits = [
  {
    code: 'test-div',
    sizes: [[728, 90]],  // a display size
    mediaTypes: {'banner': {}},
    bids: [
      {
        bidder: 'openx',
        params: {
          unit: '539439964',
          delDomain: 'se-demo-d.openx.net',
          customParams: {
            key1: 'v1',
            key2: ['v2', 'v3']
          },
        }
      }, {
        bidder: 'openx',
        params: {
          unit: '539439964',
          platform: 'a3aece0c-9e80-4316-8deb-faf804779bd1',
          customParams: {
            key1: 'v1',
            key2: ['v2', 'v3']
          },
        }
      }
    ]
  },
  {
    code: 'video1',
    mediaTypes: {
      video: {
        playerSize: [640, 480],
        context: 'instream'
      }
    },
    bids: [{
      bidder: 'openx',
      params: {
        unit: '1611023124',
        delDomain: 'PUBLISHER-d.openx.net',
        video: {
          mimes: ['video/x-ms-wmv, video/mp4']
        }
      }
    }]
  }
];

Configuration

Add the following code to enable user syncing. By default, Prebid.js version 0.34.0+ turns off user syncing through iframes. OpenX strongly recommends enabling user syncing through iframes. This functionality improves DSP user match rates and increases the OpenX bid rate and bid price. Be sure to call pbjs.setConfig() only once.

pbjs.setConfig({
   userSync: {
      iframeEnabled: true
   }
});

Additional Details

Banner Ads

Video Ads

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