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Native Agents

Features

Bidder Code ntvagents Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support no IAB GVL ID check with bidder
GPP Support usstate_all DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
Endpoint Compression check with bidder ORTB Blocking Support no
User IDs all Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
placementId optional Placement Id '0' 'string'
endpointId optional Endpoint Id '0' 'string'

Note

For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ntvagents hb_bidder_ntvagents hb_adid_ntvagents
hb_size_ntvagents hb_source_ntvagents hb_format_ntvagents
hb_cache_host_ntvage hb_cache_id_ntvagent hb_uuid_ntvagents
hb_cache_path_ntvage hb_deal_ntvagents

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