Back to Bidders

Integral Ad Science (IAS)

Features

Bidder Code ias Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

Note

This module is an integration with prebid.js with an IAS product, pet.js. It is not a bidder per se but works in a similar way: retrieve data that publishers might be interested in setting keyword targeting, like predicted viewability and brand safety words. Please reach out to your account manager or check out our publisher solutions for more information.

Bid Params

Name Scope Description Example Type
pubId required Publisher client ID, provided by IAS '1234' string
adUnitPath required Ad unit path. The same one you use for GPT '/1234567/sports' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ias hb_bidder_ias hb_adid_ias
hb_size_ias hb_source_ias hb_format_ias
hb_cache_host_ias hb_cache_id_ias hb_uuid_ias
hb_cache_path_ias hb_deal_ias

Back to Bidders