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Bidder Code brightroll Member yes
Prebid.js Adapter no Prebid Server Adapter no
Media Types display, video Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder

The brightroll bid adapter is no longer supported and will not respond to bids.


Brightroll requires registration for each Prebid Server host company and each publisher. Contact

Bid Params

Name Scope Description Example Type
publisher required Publisher Name to use ‘pub1’ string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_brightroll hb_bidder_brightroll hb_adid_brightroll
hb_size_brightroll hb_source_brightroll hb_format_brightroll
hb_cache_host_bright hb_cache_id_brightro hb_uuid_brightroll
hb_cache_path_bright hb_deal_brightroll

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