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Brightroll
Features
| Bidder Code |
brightroll |
Prebid.org Member |
yes |
| Media Types |
display, video |
GDPR TCF Support |
yes |
| User IDs |
none |
USP/CCPA Support |
no |
| Supply Chain Support |
yes |
COPPA Support |
yes |
| Demand Chain Support |
no |
Safeframes OK |
check with bidder |
| Supports Deals |
check with bidder |
Prebid.js Adapter |
yes |
| IAB GVL ID |
check with bidder |
Prebid Server Adapter |
yes |
| Floors Module Support |
no |
First Party Data Support |
check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_brightroll |
hb_bidder_brightroll |
hb_adid_brightroll |
hb_size_brightroll |
hb_source_brightroll |
hb_format_brightroll |
hb_cache_host_bright |
hb_cache_id_brightro |
hb_uuid_brightroll |
hb_cache_path_bright |
hb_deal_brightroll |
|
Registration
Brightroll requires registration for each Prebid Server host company
and each publisher. Contact dsp-supply-prebid@verizonmedia.com
Bid Params
| Name |
Scope |
Description |
Example |
Type |
| publisher |
required |
Publisher Name to use |
‘pub1’ |
string |
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