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Brightroll
Features
Bidder Code |
brightroll |
Prebid.org Member |
yes |
Media Types |
display, video |
TCF-EU Support |
no |
User IDs |
none |
USP/CCPA Support |
check with bidder |
Supply Chain Support |
yes |
COPPA Support |
yes |
Demand Chain Support |
check with bidder |
GPP Support |
check with bidder |
Supports Deals |
check with bidder |
Prebid.js Adapter |
no |
IAB GVL ID |
check with bidder |
Prebid Server Adapter |
no |
Floors Module Support |
check with bidder |
First Party Data Support |
check with bidder |
Multi Format Support |
check with bidder |
ORTB Blocking Support |
check with bidder |
Safeframes OK |
check with bidder |
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The brightroll bid adapter is no longer supported and will not respond to bids.
Registration
Brightroll requires registration for each Prebid Server host company
and each publisher. Contact dsp-supply-prebid@verizonmedia.com
Bid Params
Name |
Scope |
Description |
Example |
Type |
publisher |
required |
Publisher Name to use |
‘pub1’ |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_brightroll |
hb_bidder_brightroll |
hb_adid_brightroll |
hb_size_brightroll |
hb_source_brightroll |
hb_format_brightroll |
hb_cache_host_bright |
hb_cache_id_brightro |
hb_uuid_brightroll |
hb_cache_path_bright |
hb_deal_brightroll |
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