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Bidder Code brightroll Member yes
Media Types display, video TCF-EU Support no
User IDs none USP/CCPA Support check with bidder
Supply Chain Support yes COPPA Support yes
Demand Chain Support check with bidder GPP Support check with bidder
Supports Deals check with bidder Prebid.js Adapter no
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support check with bidder First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

The brightroll bid adapter is no longer supported and will not respond to bids.


Brightroll requires registration for each Prebid Server host company and each publisher. Contact

Bid Params

Name Scope Description Example Type
publisher required Publisher Name to use ‘pub1’ string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_brightroll hb_bidder_brightroll hb_adid_brightroll
hb_size_brightroll hb_source_brightroll hb_format_brightroll
hb_cache_host_bright hb_cache_id_brightro hb_uuid_brightroll
hb_cache_path_bright hb_deal_brightroll

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