Billowlink

Features

Bidder Code	billow_rtb25	Prebid.org Member	no
Prebid.js Adapter	yes	Prebid Server Adapter	no
Media Types	display, video, native	Multi Format Support	will-bid-on-any
TCF-EU Support	no	IAB GVL ID	none
GPP Support	none	DSA Support	check with bidder
USP/CCPA Support	no	COPPA Support	no
Supply Chain Support	yes	Demand Chain Support	no
Safeframes OK	yes	Supports Deals	no
Floors Module Support	no	First Party Data Support	yes
Endpoint Compression	check with bidder	ORTB Blocking Support	no
User IDs	none	Privacy Sandbox	check with bidder

Note

The Billowlink bidder adapter requires setup and approval before beginning. Please reach out to support@billowlink.com for more details.

This adapter sends requests to Billowlink using OpenRTB 2.5. Billowlink bids are returned in USD.

Bid Params

Name	Scope	Description	Example	Type
`placementId`	required	Placement ID configured on the Billowlink side. This value is sent as OpenRTB `imp.tagid`.	`'12345'`	`string`
`endpoint`	optional	Overrides the default Billowlink bid endpoint. This is normally only needed for testing or staging.	`'https://adx-sg.billowlink.com/api/rtb/adsWeb'`	`string`

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The adapter uses Prebid’s OpenRTB converter, so standard request-level and impression-level ORTB data can be included in the outgoing request.

var adUnits = [{
  code: 'div-gpt-ad-123456-1',
  mediaTypes: {
    banner: {
      sizes: [[300, 250], [728, 90]]
    }
  },
  bids: [{
    bidder: 'billow_rtb25',
    params: {
      placementId: '12345'
    }
  }]
}];

Ad Unit Setup for Video

var adUnits = [{
  code: 'video-ad-unit',
  mediaTypes: {
    video: {
      context: 'instream',
      playerSize: [640, 480],
      mimes: ['video/mp4'],
      minduration: 1,
      maxduration: 120,
      protocols: [2, 3, 5, 6]
    }
  },
  bids: [{
    bidder: 'billow_rtb25',
    params: {
      placementId: 'video-placement-123'
    }
  }]
}];

For outstream video, publishers must provide a renderer through the ad unit or use their standard video integration.

Ad Unit Setup for Native

var adUnits = [{
  code: 'native-ad-unit',
  mediaTypes: {
    native: {
      ortb: {
        ver: '1.2',
        assets: [
          { id: 1, required: 1, title: { len: 80 } },
          { id: 2, required: 1, img: { type: 3, wmin: 100, hmin: 100 } }
        ]
      }
    }
  },
  bids: [{
    bidder: 'billow_rtb25',
    params: {
      placementId: 'native-placement-123'
    }
  }]
}];

Endpoint Override

var adUnits = [{
  code: 'div-gpt-ad-123456-2',
  mediaTypes: {
    banner: {
      sizes: [[300, 250]]
    }
  },
  bids: [{
    bidder: 'billow_rtb25',
    params: {
      placementId: '12345',
      endpoint: 'https://adx-sg.billowlink.com/api/rtb/adsWeb'
    }
  }]
}];

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

`hb_pb_billow_rtb25`	`hb_bidder_billow_rtb`	`hb_adid_billow_rtb25`
`hb_size_billow_rtb25`	`hb_source_billow_rtb`	`hb_format_billow_rtb`
`hb_cache_host_billow`	`hb_cache_id_billow_r`	`hb_uuid_billow_rtb25`
`hb_cache_path_billow`	`hb_deal_billow_rtb25`

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