Anzu Exchange
Features
| Bidder Code | anzuExchange | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display, video | Multi Format Support | will-bid-on-one |
| TCF-EU Support | no | IAB GVL ID | check with bidder |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | no | First Party Data Support | no |
| Endpoint Compression | check with bidder | ORTB Blocking Support | yes |
| User IDs | all | Privacy Sandbox | check with bidder |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
host |
required | Ad network’s RTB host | 'marketplace-anzu.io' |
string |
adUnitId |
required | Ad Unit Id will be generated on Anzu Exchange Platform. | 42 |
integer |
adUnitType |
required | Type of Ad Unit ('video', 'banner') |
'banner' |
string |
publisherId |
required | Publisher ID | '12345' |
string |
custom1 |
optional | Custom targeting field 1 | 'custom1' |
string |
custom2 |
optional | Custom targeting field 2 | 'custom2' |
string |
custom3 |
optional | Custom targeting field 3 | 'custom3' |
string |
custom4 |
optional | Custom targeting field 4 | 'custom4' |
string |
custom5 |
optional | Custom targeting field 5 | 'custom5' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_anzuExchange |
hb_bidder_anzuExchan |
hb_adid_anzuExchange |
hb_size_anzuExchange |
hb_source_anzuExchan |
hb_format_anzuExchan |
hb_cache_host_anzuEx |
hb_cache_id_anzuExch |
hb_uuid_anzuExchange |
hb_cache_path_anzuEx |
hb_deal_anzuExchange |