Adswag

Features

Bidder Code	adswag	Prebid.org Member	no
Prebid.js Adapter	yes	Prebid Server Adapter	yes
Media Types	display, video	Multi Format Support	will-bid-on-any
TCF-EU Support	yes	IAB GVL ID	1417
GPP Support	tcfeu	DSA Support	yes
USP/CCPA Support	no	COPPA Support	no
Supply Chain Support	yes	Demand Chain Support	no
Safeframes OK	yes	Supports Deals	no
Floors Module Support	yes	First Party Data Support	yes
Endpoint Compression	check with bidder	ORTB Blocking Support	no
User IDs	none	Privacy Sandbox	check with bidder
Prebid Server App Support	yes

Note

Maintainer contact: prebid@adswag.ai

Adswag bids in EUR on every bid. Publishers whose ad-server currency is not EUR should include the Prebid currency module.

Outstream video units get an Adswag renderer attached automatically: nothing is downloaded unless an Adswag outstream bid wins, and a publisher-supplied renderer overrides it per Prebid convention.

Audio requires the FEATURES.AUDIO build flag and mimes; Prebid has no built-in audio renderer, so hand the returned VAST to your audio player.

From ortb2.user only extended identifiers (user.eids / user.ext.eids) are forwarded, gated on consent; other user first-party data is not sent.

Bid Params

Name	Scope	Description	Example	Type
`publisherId`	required	Adswag publisher id (issued at onboarding). Resolves the canonical publisher at the edge.	`"pub-nl-news-1"`	`string`
`placementId`	optional	Explicit placement override. Omit to let Adswag discover the placement from GPID/adUnitCode.	`"plc-homepage-mrec"`	`string`
`bidFloor`	optional	Static floor (EUR) used only when the Prebid Price Floors module is not configured.	`0.50`	`number`
`video`	optional	Overrides for `mediaTypes.video` ad-unit params (Prebid video-params convention).	`{ maxduration: 15 }`	`object`

Video params

Standard Prebid video params are read from mediaTypes.video (with params.video overrides); mimes is required. The endpoint consumes mimes, minduration, maxduration, protocols, playerSize (as w/h), plcmt (derived from context when not set explicitly), linearity, skip and skipafter.

Example ad units

var adUnits = [
  {
    code: "div-gpt-ad-homepage-mrec",
    mediaTypes: {
      banner: {
        sizes: [[300, 250], [300, 600]]
      }
    },
    ortb2Imp: {
      ext: { gpid: "/1234/homepage#mrec" }
    },
    bids: [
      {
        bidder: "adswag",
        params: {
          publisherId: "pub-nl-news-1"
        }
      }
    ]
  },
  {
    code: "video-player-1",
    mediaTypes: {
      video: {
        context: "instream",
        playerSize: [[640, 480]],
        mimes: ["video/mp4"],
        minduration: 5,
        maxduration: 30,
        protocols: [2, 3, 7, 8]
      }
    },
    ortb2Imp: {
      ext: { gpid: "/1234/article#player" }
    },
    bids: [
      {
        bidder: "adswag",
        params: {
          publisherId: "pub-nl-news-1"
        }
      }
    ]
  },
  {
    code: "audio-slot-1",
    mediaTypes: {
      audio: {
        mimes: ["audio/mpeg", "audio/mp4"],
        minduration: 10,
        maxduration: 30,
        protocols: [2, 3, 7, 8]
      }
    },
    bids: [
      {
        bidder: "adswag",
        params: {
          publisherId: "pub-nl-news-1"
        }
      }
    ]
  }
];

Consentless traffic is served contextually: no identifiers are read, written, or forwarded. Enabling user syncs is recommended (registered via getUserSyncs, one iframe or image sync per auction on ev.adswag.ai, honoring your userSync configuration and GDPR/GPP/USP consent).

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

`hb_pb_adswag`	`hb_bidder_adswag`	`hb_adid_adswag`
`hb_size_adswag`	`hb_source_adswag`	`hb_format_adswag`
`hb_cache_host_adswag`	`hb_cache_id_adswag`	`hb_uuid_adswag`
`hb_cache_path_adswag`	`hb_deal_adswag`

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