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AdformOpenRTB

Features

Bidder Code adf Prebid.org Member yes
Media Types display, video, native GDPR TCF Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, sharedId, unifiedId USP/CCPA Support yes
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 50 Prebid Server Adapter yes
Floors Module Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adf hb_bidder_adf hb_adid_adf
hb_size_adf hb_source_adf hb_format_adf
hb_cache_host_adf hb_cache_id_adf hb_uuid_adf
hb_cache_path_adf hb_deal_adf
This bidder previously had a bidder code of `adformOpenRTB`, but prefers new configurations to use `adf`.

Bid params

Name Scope Description Example Type
mid required   12345 integer
adxDomain optional The Adform domain 'adx.adform.net' string
priceType optional Price type 'gross' string

Note: prebid-server adapter supports only mid parameter - other params could be set by adjusting prebid-server openRTB request.

OpenRTB request config

OpenRTB bid request app, site, device properties configured using prebid config.

pbjs.setConfig({
  ortb2: {
    app: {
      name: 'My APP'
    }
  }
});

Multi-format ads

Adform bid adapter does not support multi-format ad unit setup. Please use twin ad unit codes to enable multi-format auctions.

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