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Adapex

Features

Note

The Adapex bidder adapter connects publishers to the Adapex programmatic exchange over OpenRTB 2.x and supports banner, video and native. Contact prebid@floxis.tech to set up an account and obtain a seat.

Bid Params

Bid requests are sent to https://hb.adapex.io/pbjs?seat={seat}, one request per distinct seat. Parameter and configuration types are exported from prebid.js/modules/adapexBidAdapter for publishers using TypeScript.

Error and Timeout Telemetry

By default, the adapter sends cookieless keepalive beacons to https://sync.adapex.io/event for auction timeouts and bidder transport errors. They contain the seat, region label, event type and available operational fields (HTTP status, timeout flag, duration and publisher domain). Error beacons also carry consent signals when available; timeout beacons carry none. They contain no user, device or auction identifier and are deduplicated per seat per event.

Publishers can disable these beacons. Bidding and user sync continue to operate independently:

pbjs.setConfig({ adapex: { enableTelemetry: false } });

For split requests, errors are reported only for the seat identified by the failed response URL. If a network failure provides no URL and multiple seats were requested, the error beacon is omitted.

User Sync

Iframe and image syncs are both supported. An iframe sync matches more demand partners per call; enable it for the adapter:

pbjs.setConfig({
    userSync: {
        filterSettings: {
            iframe: {
                bidders: ['adapex'],
                filter: 'include'
            }
        }
    }
});

When filterSettings.all is configured, that rule must allow adapex; all cannot be combined with iframe or image filters.

First-Party Fallback Id (Storage Use)

The adapter can maintain a first-party fallback identifier: a random v4 UUID stored under the key adpx_uid in localStorage (preferred) and a cookie (~30-day lifetime), both scoped to the publisher’s own origin. The id is per-publisher, never shared across sites, and is sent as user.ext.wlid.

All storage access goes through the Prebid.js storageManager, so it is gated by the standard deviceAccess configuration and GDPR purpose-1 consent under GVL ID 1609. Bidder-level storage access is denied by default and requires an explicit publisher opt-in; without it no stored fallback id is read or generated:

pbjs.bidderSettings = {
    adapex: {
        storageAllowed: true
    }
};

Sending the fallback identifier also requires both transmitEids and transmitUfpd activity controls to allow it. If either is denied, the adapter omits both custom identifiers (user.ext.wlid and user.ext.floxisId), including publisher-supplied values, and does not access fallback storage or generate an identifier. Storage permission alone does not enable transmission. On a CMP data-deletion request (registerDeletion, forwarded by Prebid.js core), the adapter attempts to remove both stored copies of adpx_uid. Deletion uses Prebid’s ordinary storage controls and can be blocked if storage access has already been withdrawn.

AdUnit Configuration for Banner

var adUnits = [{
    code: 'banner-ad-div',
    mediaTypes: {
        banner: {
            sizes: [[300, 250], [728, 90]]
        }
    },
    bids: [{
        bidder: 'adapex',
        params: {
            seat: 'testSeat'
        }
    }]
}];

AdUnit Configuration for Video

var adUnits = [{
    code: 'video-ad-div',
    mediaTypes: {
        video: {
            context: 'instream',
            playerSize: [[640, 480]],
            mimes: ['video/mp4'],
            protocols: [2, 3, 5, 6],
            minduration: 5,
            maxduration: 30
        }
    },
    bids: [{
        bidder: 'adapex',
        params: {
            seat: 'testSeat'
        }
    }]
}];

For outstream video, the publisher must provide a renderer through mediaTypes.video.renderer.

AdUnit Configuration for Native

var adUnits = [{
    code: 'native-ad-div',
    mediaTypes: {
        native: {
            title: {
                required: true,
                len: 80
            },
            body: {
                required: true
            },
            image: {
                required: true,
                sizes: [150, 50]
            },
            sponsoredBy: {
                required: true
            }
        }
    },
    bids: [{
        bidder: 'adapex',
        params: {
            seat: 'testSeat'
        }
    }]
}];

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