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AdmixerID

Admixer ID, provided by Admixer, is a universal ID solution that doesn’t rely on 3rd party cookies and helps publishers and advertisers to recognize users across various browsers and environments. Our sub adapter takes deterministic signals like email and phone as input and returns an anonymous id that unlocks access to a wide range of Admixer’s demand sources, amplifying audience segmentation, targeting and measurement.

The Admixer privacy policy is at https://admixer.com/privacy/

Add Admixer ID module to your Prebid.js package with:

gulp build –modules=admixerIdSystem

AdmixerID Configuration

Param under userSync.userIds[] Scope Type Description Example
name Required String "admixerId" "admixerId"
params Required Object Details for admixer initialization.  
params.pid Optional String id provided by admixer “458frgde-djd7-3ert-gyhu-12fghy76dnmko”
params.e Optional String The hashed email address of a user. We can accept the hashes, which use the following hashing algorithms: md5, sha1, sha256. “3d400b57e069c993babea0bd9efa79e5dc698e16c042686569faae20391fd7ea”
params.p Optional String The hashed phone number of a user. We can accept the hashes, which use the following hashing algorithms: md5, sha1, sha256. “05de6c07eb3ea4bce45adca4e0182e771d80fbb99e12401416ca84ddf94c3eb9”

AdmixerID Examples

Individual params may be set for the Admixer ID Submodule

pbjs.setConfig({
    userSync: {
        userIds: [{
            name: "admixerId",
            storage: {
                name: "admixerId",
                type: "cookie",
                expires: 30
            },
            params: {
                pid: "4D393FAC-B6BB-4E19-8396-0A4813607316", // example id
                e: "3d400b57e069c993babea0bd9efa79e5dc698e16c042686569faae20391fd7ea", // example hashed email (sha256)
                p: "05de6c07eb3ea4bce45adca4e0182e771d80fbb99e12401416ca84ddf94c3eb9" //example hashed phone (sha256)
            }
        }],
        auctionDelay: 50             // 50ms maximum auction delay, applies to all userId modules
    }
});

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