Sharethrough
Features
Bidder Code | sharethrough | Prebid.org Member | yes |
---|---|---|---|
Prebid.js Adapter | yes | Prebid Server Adapter | yes |
Media Types | display, video, native | Multi Format Support | check with bidder |
TCF-EU Support | yes | IAB GVL ID | 80 |
GPP Support | some (check with bidder) | DSA Support | check with bidder |
USP/CCPA Support | yes | COPPA Support | yes |
Supply Chain Support | yes | Demand Chain Support | check with bidder |
Safeframes OK | yes | Supports Deals | check with bidder |
Floors Module Support | yes | First Party Data Support | yes |
User IDs | all | ORTB Blocking Support | partial |
Privacy Sandbox | check with bidder | Prebid Server App Support | check with bidder |
Note
The Sharethrough bidder adapter requires additional setup and approval from the Sharethrough Integrations team. Please reach out to your account manager for more information to start using it.
Bid Params
Name | Scope | Description | Example | Type |
---|---|---|---|---|
pkey |
required | The placement key | 'DfFKxpkRGPMS7A9f71CquBgZ' |
string |
bcat |
optional | (deprecated) Array of blocked IAB Categories | ['IAB1-2', 'IAB1-3'] |
string[] |
badv |
optional | (deprecated) Array of blocked Advertisers by their domains | ['ford.com', 'pepsi.com'] |
string[] |
Note: Providing bcat
and badv
via Bid Params is deprecated, the First Party Data method should be preferred (see below).
When both methods are provided, first party data values will be used and bid param values will be ignored.
First Party Data
Publishers should use the ortb2
method of setting First Party Data. The following fields are supported:
ortb2.site.*
ortb2.user.*
For example:
pbjs.setConfig({
ortb2: {
site: {
name: "example",
cat: ["IAB2"],
keywords: "power tools, drills",
content: {
userrating: "4"
}
},
user: {
yob: 1985,
gender: "m",
keywords: "a,b",
ext: {
data: {
registered: true,
interests: ["cars"]
}
}
}
}
});
ORTB Blocking
Sharethrough supports blocking advertiser domains (badv
) and/or IAB Categories (bcat
) via First Party Data.
For example:
pbjs.setConfig({
ortb2: {
bcat: ["IAB1", "IAB2-1"],
badv: ["domain1.com", "domain2.com"],
}
});
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_sharethrough |
hb_bidder_sharethrou |
hb_adid_sharethrough |
hb_size_sharethrough |
hb_source_sharethrou |
hb_format_sharethrou |
hb_cache_host_sharet |
hb_cache_id_sharethr |
hb_uuid_sharethrough |
hb_cache_path_sharet |
hb_deal_sharethrough |