OneTag

Features

Bidder CodeonetagPrebid.org Memberno
Media Typesdisplay, videoGDPR Supportyes
User IDsbritepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedIdCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_onetaghb_bidder_onetaghb_adid_onetag
hb_size_onetaghb_source_onetaghb_format_onetag
hb_cache_host_onetaghb_cache_id_onetaghb_uuid_onetag

"Deal ID" Ad Server Key

hb_deal_onetag

Bid Params

Name Scope Description Example Type
pubId required The publisher’s ID provided by OneTag '386276e072' string
ext optional A set of custom key-value pairs { customKey: customValue } object

Video Additional Information

Note that right now video support is only provided when the context is “instream” or “outstream”.