GumGum

Features

Bidder CodegumgumPrebid.org Memberno
Media Typesdisplay, videoGDPR Supportyes
User IDsunifiedIdCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_gumgumhb_bidder_gumgumhb_adid_gumgum
hb_size_gumgumhb_source_gumgumhb_format_gumgum
hb_cache_host_gumgumhb_cache_id_gumgumhb_uuid_gumgum

"Deal ID" Ad Server Key

hb_deal_gumgum

Note:

The GumGum Header Bidding adaptor requires setup and approval from the GumGum team. Please reach out to your account manager or support@gumgum.com for more information.

Bid Params

Name Scope Description Example Type
zone optional Tracking ID 'ggumtest' string
pubId optional Publisher ID 123 integer
slot optional Slot ID 9 integer
native optional Native ID 19 integer
inScreen optional Tracking ID 'ggumtest' string
inScreenPubID optional Publisher ID 123 integer
inSlot optional Slot ID 9 integer
video optional Tracking ID 'ggumtest' string
videoPubID optional Publisher ID 123 integer
inVideo optional Tracking ID 'ggumtest' string