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Yahoo SSP

Features

Bidder Code yahoossp Prebid.org Member yes
Media Types display, video GDPR TCF Support yes
User IDs All USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 25 Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yahoossp hb_bidder_yahoossp hb_adid_yahoossp
hb_size_yahoossp hb_source_yahoossp hb_format_yahoossp
hb_cache_host_yahoos hb_cache_id_yahoossp hb_uuid_yahoossp
hb_cache_path_yahoos hb_deal_yahoossp

Bid Params

The ‘yahoossp’ bid adapter supports 2 integration types:

  1. dcn & pos (Site/App & Position explicit targeting) - For legacy “aol”, “oneMobile” adapter partners/publishers.
  2. pubId (Publisher ID) - For New partners/publishers joining Yahoo SSP and legacy “oneVideo” partners/publishers migrating to the Yahoo SSP.

Important: pubId integration (option 2) is only possible when your Seller account is setup for “Inventory Mapping”, Please contact your Account Manager to verify your setup.

DCN & POS Integration Parameters

For legacy “aol”, “oneMobile” adapter partners/publishers.

Name Scope Description Example Type
dcn Required Site ID provided by Yahoo SSP ‘site1’ string
pos Required Placement ID provided by Yahoo SSP ‘placement1’ string

PubId Integration Parameters

For New partners/publishers joining Yahoo SSP floors_supported: true and legacy “oneVideo” partners/publishers migrating to the Yahoo SSP.

Name Scope Description Example Type
pubId Required Your Publisher External ID provided by Yahoo SSP ‘DemoPublisher’ string
siteId Optional Ability to target a specific Site using an External ID provided by Yahoo SSP ‘1234567’ string
placementId Optional Ability to target a specific Placement using an External ID provided by Yahoo SSP ‘header’ string

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