VMG

Features

Bidder Code	vmg	Prebid.org Member	no
Media Types	display	GDPR Support	no
User IDs	none	COPPA Support	no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

hb_pb_vmg	hb_bidder_vmg	hb_adid_vmg
hb_size_vmg	hb_source_vmg	hb_format_vmg
hb_cache_host_vmg	hb_cache_id_vmg	hb_uuid_vmg

"Deal ID" Ad Server Key

hb_deal_vmg

Bid Params

Name	Scope	Description	Example	Type
(none)	optional	no params required	''	n/a