VMG

Features

Bidder Code vmg Prebid.org Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_vmg hb_bidder_vmg hb_adid_vmg
hb_size_vmg hb_source_vmg hb_format_vmg
hb_cache_host_vmg hb_cache_id_vmg hb_uuid_vmg

"Deal ID" Ad Server Key

hb_deal_vmg

Bid Params

Name Scope Description Example Type
(none) optional no params required '' n/a