Bidder Code theAdx Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_theAdx hb_bidder_theAdx hb_adid_theAdx
hb_size_theAdx hb_source_theAdx hb_format_theAdx
hb_cache_host_theAdx hb_cache_id_theAdx hb_uuid_theAdx

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
pid required Publisher GUID from '1000' int
wid required Web Site ID from '2000' int
tagId required Tag ID from '3000' int