Somo Audience


Bidder Code somo Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_somo hb_bidder_somo hb_adid_somo
hb_size_somo hb_source_somo hb_format_somo
hb_cache_host_somo hb_cache_id_somo hb_uuid_somo
This bidder previously had a bidder code of `somoAudience`, but prefers new configurations to use `somo`.

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
placementId required Placement ID provided by Somo Audience '22a58cfb0c9b656bff713d1236e930e8' string