Bidder Code smms Member no
Media Types display, native GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smms hb_bidder_smms hb_adid_smms
hb_size_smms hb_source_smms hb_format_smms
hb_cache_host_smms hb_cache_id_smms hb_uuid_smms

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
placementId required This is placement Id 1440837 integer
currency optional 3-letter ISO 4217 code defining the currency of the bid (currently support USD and JPY), default is JPY 'USD' string