SMMS
Features
| Bidder Code | smms | Prebid.org Member | no |
|---|---|---|---|
| Media Types | display, native | GDPR TCF Support | no |
| User IDs | none | USP/CCPA Support | no |
| Supply Chain Support | no | COPPA Support | no |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | check with bidder | Prebid Server Adapter | no |
| Floors Module Support | no | First Party Data Support | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_smms |
hb_bidder_smms |
hb_adid_smms |
hb_size_smms |
hb_source_smms |
hb_format_smms |
hb_cache_host_smms |
hb_cache_id_smms |
hb_uuid_smms |
hb_cache_path_smms |
hb_deal_smms |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
placementId |
required | This is placement Id | 1440837 |
integer |
currency |
optional | 3-letter ISO 4217 code defining the currency of the bid (currently support USD and JPY), default is JPY | 'USD' |
string |