SMMS

Features

Bidder Code smms Prebid.org Member no
Media Types display, native GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smms hb_bidder_smms hb_adid_smms
hb_size_smms hb_source_smms hb_format_smms
hb_cache_host_smms hb_cache_id_smms hb_uuid_smms

"Deal ID" Ad Server Key

hb_deal_smms

Bid Params

Name Scope Description Example Type
placementId required This is placement Id 1440837 integer
currency optional 3-letter ISO 4217 code defining the currency of the bid (currently support USD and JPY), default is JPY 'USD' string