Bidder Code outcon Prebid.org Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_outcon hb_bidder_outcon hb_adid_outcon
hb_size_outcon hb_source_outcon hb_format_outcon
hb_cache_host_outcon hb_cache_id_outcon hb_uuid_outcon

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
pod optional require if not send internalId and publisher “5beeb24a306ea47660632043” string
internalId optional require if not send pod “563643562” string
publisher optional require if not send pod “5beeb24a306ea47660632043” string
demo optional require for testing “true” boolean