MediaFuse Lift


Bidder Code mediafuseLift Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_mediafuseLift hb_bidder_mediafuseL hb_adid_mediafuseLif
hb_size_mediafuseLif hb_source_mediafuseL hb_format_mediafuseL
hb_cache_host_mediaf hb_cache_id_mediafus hb_uuid_mediafuseLif

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
placementId required The placement ID (site channel ID) 142 integer
requestUrl required Url to perform search request '' string
style optional Creative styles. Actual only for text ads   string
customParams optional Permits passing any publisher key-value pairing into the bid request {"macro_name": "macro_value" } object